SHOWDAILY SUNDAY, September 25, 2016 September 25-28, 2016 Orange County Convention Center-North Orlando, Florida GRAPH EXPO 16 is set to help show visitors “Refresh” and grow their businesses with latest technology, unique new applications, and expert guidance and direction. (continued on page 61) (continued on page 61) NEWS BRIEFS EXECUTIVE OUTLOOK, “Finding New Markets”, sponsored by EFI and Xerox, is taking place in room N310EFG at 8 am. PREMIER PRINT AWARDS GALA hosted by Printing Industries of America (PIA) will be held at the Hilton Hotel at 6 pm. The Idealliance Solutions Theater (Booth 1009) featuring Don Hutcheson, HutchColor, at 3:30 pm, is discussing “The Industry's Gray Matter: How G7 is Becoming the Brains of Print Production.” GRAPH EXPO 16: Thayer Long, NPES PrintingNews.com/12261258 GRAPH EXPO 16: Frank Tueckmantel, EFI PrintingNews.com/12261259 INSIDE DAY 1 A 2016 Debut: The House that Print Built ................8 Exhibitor List ...................................30 Exhibitor Map .................................32 No Doubt About it: Materials Matter .................................40 GRAPH EXPO 16 Sizzles with Multi-Channel Marketing Solutions Marketers are recognizing print as a key component of every successful campaign. By Toni McQuilken Until fairly recently, it seems as if when someone said “multi-channel marketing” they were talking about anything other than print. Email, Websites, pURLS, augmented reality, and a host of other digital forms of communication were the vehicles of choice. But the marketing industry is starting to realize that print is still one of the strongest tools in their marketing mix arsenal, and smart print service providers (PSPs) are fi nding new ways to take advantage of that fact. “In the last year, what I’ve been seeing out there, and what is interesting to me, is that there has been not really a shift, but an expansion of how customers are looking to use multi-channel tools,” says Charlotte Tueckmantel, GM/VP, Web to Print and Value Added Products, EFI (Booth 1349). “What I mean by that is people used to think a marketing campaign is just trying to drive leads, sales, revenue, etc., but we’ve seen an expansion in the last year of how companies want to use them. Whether it’s for a database cleansing, updating and getting more info about customers, and yes, traditional marketing.” “We expect to see more printers and marketers using print as part of an omni channel marketing plan,” notes Eric Hawkinson, Senior Director, Marketing, Production Print Solutions, Canon Solutions America (Booth 1500). “Print is a crucial element of this kind of marketing mix and is highly effective when compared to digital strategies. Research shows that the open rate for direct mail is 66%, which surpasses most email open rates. With augmented reality, QR Codes, and Expectations are High for this Year’s GRAPH EXPO 16 This year’s GRAPH EXPO 16 opens with one noticeable difference: a new face at the helm. As the new president of both NPES and the Graphic Arts Show Company, Thayer Long has a laundry list of goals he is hoping to accomplish, as well as solid expectations that both attendees and exhibitors at this year’s GRAPH EXPO will be able to learn, engage, and have some fun. We sat down with Long to discuss his expectations, GRAPH EXPO 16 highlights, and how visitors can take full advantage of all the event has to offer. Show Daily: This is your fi rst GRAPH EXPO as president of NPES/GASC. What are your expectations as the show opens? And what can you share about future plans for NPES? Thayer Long: We have high expectations for the show. We expect that for those attending, they will fi nd solutions to improve their revenue, manage their costs, and increase their overall profi tability. And for those exhibiting in the show, we expect that they will develop new partnerships, interact with existing partners, and also learn from a wide Thayer Long President of NPES & GASC The Future is Now. Meet the Future. Daily Presentations 10am, 11am, 2pm & 3pm Booth #1849
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