Heeter Takes First Steps into Inkjet with Ricoh’s Newest Continuous Feed Inkjet Platform Heeter, a leading provider of commercial print, digital, direct mail and fulfi llment solutions, installed the Ricoh (Booth 2035) Pro VC60000 next-generation continuous feed inkjet platform to expand how it produces high-quality commercial print collateral by streamlining operations with fewer steps, more savings, and more effi ciency. Heeter will use the RICOH Pro VC60000 to more quickly deliver eye-catching, targeted, and critical output into the hands of its customers and their audiences. With more than 70 years of experience serving marketers, Heeter’s highly trained, innovative team manages a wide range of campaigns for customers in the casino, life sciences, retail, and higher education fi elds. As one of the fi rst in North America to adopt the RICOH Pro VC60000, Heeter is continuing its commitment to utilizing cutting edge production technologies to deliver leading commercial print applications. When Heeter began its competitive search, the priorities were to streamline production and lower costs, committing to technology that could be leveraged for years to come. Their team sought to remove manual steps to reduce the potential for errors and increase effi ciency, while driving down ink costs and overall cost-per-piece—all without sacrifi cing quality or having to change their existing prepress and d finishing equipment. Ultimately, they discovered that the RICOH Pro VC60000 achieved these requirements. “Quality is paramount for our customers, ur customg and exceeding their expectations by delivering that at quality with fast fast turnaround times is at the heart of our our operation,” says Scott ott Heeter, President, Heeter. “Ricoh’s insight nsight on the reduced reduced touch points, variable able data advantages advantages and cost per page savings avings of inkjet piqued piqued our interest, and their team of end-toend experts with focus on today and tomorrow’s needs closed the deal. The applications the RICOH Pro VC60000 can produce demonstrate that inkjet is ready to meet the challenges that come with the industries we serve. With this new technology in-house, we are eager to show our clients the accuracy, engagement and momentum impact inkjet can bring them, while getting a return on investment with this technology added to our operation.” The RICOH Pro VC60000 combines vibrant color, high-fi delity rendering, and the agility to effi ciently produce customized campaigns that have the potential for higher reader retention Digital presses, such as the the Pro VC60000, are the tip of the transpromo iceberg. “There’s There’s a whole aspect of how a consumer responds and d what h tth they respond dt to,”” said idK Kurt tK Konow, di director t of f vertical marketing for Ricoh Americas.. and engagement. The platform’s proprietary drop-on-demand printheads intelligently adjust ink use for the job to save on ink costs, while maximizing near-offset quality. With support for a wide selection of paper stocks, users and their customers have more freedom to choose the right medium to reach the right customer. “Heeter prides itself on being a single source solutions provider, and Ricoh is proud to enable them to do even more for their customers with the RICOH Pro VC60000,” said Andre Brazeau, Vice President of Production Print Solutions, Ricoh Americas Corporation. “Their decision to adopt inkjet is more than an investment in our next-generation technology platform. It’s an indicator of how far inkjet has progressed and how fl exibly it can deliver the high-quality, data-rich applications that are driving a more personalized chapter in commercial printing and direct marketing. We’re excited to be a partner to Heeter and see their success grow alongside their new workfl ow and output capabilities.” WebCRD User Group Annual Meeting Showcases Latest Features, Networking Rochester Software Associates (RSA) (Booth 2067) will hold its annual WebCRD User Group meeting on Monday, September 26, from 1:45 to 3:00 pm in room N310EF, North building, Level 3. The meeting will include a discussion of some of the latest WebCRD inplant Web-to-print software features; early show insights; user feedback about potential RSA partnerships with fi rms providing related functionality and tools that will help customers get the most out of the WebCRD solution and in-person networking. The User Group meeting at GRAPH EXPO 16 offers users the opportunity to interact with RSA staff and other customers face-to-face. The WebCRD User Group is open to RSA customers and any in-plant, but registration is required. Register to attend the meeting in-person or virtually online at www.rocsoft.com/GraphExpo. Bring your questions and ideas for RSA, and meet other users to learn and share best practices. Colocated at GRAPH EXPO 16 to reach the maximum number of in-plants, the session will be led by Senior Product Manager Vince Tutino. Located in Booth 2067, RSA will be showing in-plants and commercial printers how they can streamline their digital workfl ow with the fi rm’s workfl ow software. Live demos of new releases of QDirect output manager, and ReadyPrint 2.0 universal prepress software will be available, along with the latest release of WebCRD Web-to-print software. RSA also will present, moderate, and participate in several in-plant seminars and sessions throughout the show. WebCRD automates and simplifi es ordering and workfl ows, reduces costs and increases customer satisfaction, sending jobs directly to production printers without re-ticketing. RSA’s digital workfl ow software offers a unique in-plant workfl ow with one vendor to manage all jobs and streamline workfl ow. 26 | September 25, 2016 | GRAPH EXPO 16 Offi cial Show Daily | PrintingNews.com
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