Bottomline Ink Expands Variable Data Application Offerings with Ricoh Solutions Bottomline Ink, an Ohio-based print management, digital print and fulfi llment services provider, has further expanded its variable data printing (VDP) portfolio by adding the Ricoh (Booth 2035) Pro C9110 platform to its operation. This latest addition from Ricoh further enables the company to better meet the digital print demands of its growing North American customer base. “We started working with data driven applications back in 2002, with our core business becoming 80% focused on marketing programs for our clients. As volumes increased, we needed a powerhouse to handle the growth and for many reasons the RICOH Pro C9110 was the right fi t,” says David Tulk, Vice President, Bottomline Ink. “The best part of the RICOH Pro C9110 was the price point—it has everything we need and didn’t break the budget. We printed 800,000 impressions in a month with no issues, and ultimately saw that we didn’t have to sacrifi ce quality to save money. We expect the RICOH Pro C9110 will continue to meet and even exceed expectations.” Started as a commercial print management company in 1991 providing print purchasing services, inventory management, warehousing and distribution, Bottomline Ink has been expanding into the areas of digital print and fulfi llment services over the last 10 years with a specifi c focus on being able to provide VDP capabilities to its customers. Now the preferred digital print provider for many large organizations, including The Ricoh Pro C9110 American Red Cross, Bottomline Ink focuses mainly on helping clients market, sell, and distribute marketing applications, turning raw data into fast turnaround print projects. They adopted the RICOH Pro C9110 because it gave them a high quality digital printer that could meet the variable data and volume needs of their many clients’ marketing projects at a cost much lower than competitive solutions. With speeds of up to 130 pages per minute (ppm) and the ability to print on media up to 400 gsm, the RICOH Pro C9110 delivers high-quality output, increased productivity and reliability at prices much lower than what is generally available today. In a market previously limited to more expensive offerings, the RICOH Pro C9110 enables companies like Bottomline Ink to grow their print volumes, and add more options with variable data and a wider range of media choices without compromising quality and actually improving turnaround times. “It is companies like Bottomline Ink that led to the development of the RICOH Pro C9100 series,” says John Fulena, Vice President, Production Printing Business Group, Ricoh Americas Corporation. “As we talked to customers, we saw a gap in the industry offerings that we felt we could fi ll. In today’s competitive landscape, customers need high-speed digital output at near offset quality, variable data capabilities and a wider range of media options, at a price point much lower than existing offerings. It’s evident by the success of the RICOH Pro C9110 that we met this demand, and we look forward to continuing our goal of helping companies like Bottomline Ink ultimately grow their business.” IWCO Direct: Dynamic Content Management with Messagepoint IWCO Direct is one of the largest providers of direct marketing solutions in North America. Earning customers’ trust by collaborating with North American marketers for more than 40 years, the company’s full range of direct mail and marketing services includes one of the industry’s most sophisticated postal logistics strategies. Guided by the “Power Your Marketing” approach, the company produces highly personalized paper-based and digital marketing programs with impactful design, disciplined execution, and measurable response to inspire performance across all marketing channels. Their challenge IWCO Direct needed a micro-segmentation solution to maximize the value of personalization and targeted messaging relative to direct mail and segmentation marketing strategies, leveraging their world class inkjet and variable data publishing infrastructure. They also needed a solution that offered a user friendly experience, one that enabled IWCO Direct’s clients to create, manage, test, and approve the messaging, rules, and personalization within communications, on screen as it would look in production, without the involvement of their clients’ IT or technical resources. On top of this, IWCO Direct required a system with centralized control of campaigns. A system that gave their clients at the corporate level the needed degree of oversight and control of messaging and rules within regional level communications. Building a solution to meet these complex req u i r eme nt s was a consideration, however, this path was considered to be an overly time-consuming and expensive option for IWCO Direct. Instead, they chose Messagepoint by Prinova (Booth 2390) as the solution to meet their sophisticated needs. “We are achieving huge gains in speed-to-market, and more importantly in customer experience improvements for our clients through advanced personalization and targeting,” says Dave Johannes, SVP Operations, IWCO Direct. Benefits of the Messagepoint Leveraging Messagepoint, IWCO Direct now has access to a powerful, award-winning hybrid-cloud based content and rules management platform that simplifies the creation and management of personalized communications. Messagepoint has solved IWCO Direct’s sophisticated business requirements and offered numerous benefits to IWCO Direct’s customers including: • Real-time dynamic content business rule validation through online proofing of wire frame layouts populated with final content, • Improved control of variable and static content by way of permission based user identification, • Integrated workflow that provides enhanced communication efficiency and content change management approval, • Reduced cycle time and labor by reusing and sharing content, • Shifting creative design process to focus on dynamic design vs. content versions significantly reduces costs, and • The ability to rapidly expand versioning within campaigns. Results of Messagepoint With Messagepoint now in production since 2015 and being used by many enterprise clients of IWCO Direct across numerous verticals, there have been many beneficial results, including: • Improved time to market, with cycle time for change management now measured in hours instead of days, • Targeted variable messaging and offers, • Repeatable and controlled processes that leverage significant automation result in more efficient direct mail projects, • Automated workflow in Messagepoint reduces production turnaround time, and • Change management is controlled via workflow in Messagepoint. Offi cial Show Daily | PrintingNews.com GRAPH EXPO 16 | September 26, 2016 | 59
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