Day2_8

GraphExpo_ShowDaily_September_26_2016

Envisioning the Impact of Print Imagine, if you will, how print impacts everyone, everywhere. It is exciting to consider how much print impacts the daily lives of everyone on the planet. Living and breathing print daily, seeing the sheets come off the press and focusing on the production side of things, it is easy to lose sight of this fundamental truth. Print is everywhere. At this year’s GRAPH EXPO 16, The House That Print Built (Booth 2566) is a new print applications feature designed to help show visitors explore the wonder of print, remember just how many ways it touches our lives, and consider new print profi t opportunities in ways that are only expanding as the technologies that produce it continue to evolve. There is no surface that can’t be enhanced with print. From the ground up, including the furniture, window coverings, wallpaper, to many other objects that we Today’s IPMA Luncheon Details the “State of the In-Plant Industry” Join the In-Plant Printing and Mailing Association (IPMA) today 11:30 am to 1:30 pm, for a special luncheon event. Industry analyst Dr. Joe Webb will present the results of a brand-new study, “The State of the In-Plant Industry: Outlook, Challenges, and Opportunities.” The luncheon will be held in room N310 EF North Building on Level 3. The study, which is being released at GRAPH EXPO, is the result of an extensive survey of in-plant printing departments in a broad cross-section of companies and organizations. Some of the topics that will be covered include: • Where in-plant managers see their biggest growth opportunities— and their biggest challenges; • Which products and services that in-plants offer are growing and which are declining; • How in-plants can increase their value to their parent organization; and • How in-plant departments can better market themselves to their parent organization—and potential third-party customers The presentation and report will offer in-plant managers a “roadmap to growth,” actionable strategies for tackling such challenges as changing technology, decreased demand for certain kinds of print, an aging and retiring workforce, and more. IPMA is also sponsoring The In-Plant Place on the show fl oor at Booth 2425. use every day, print can be used to create new, interesting, and unique applications. The goal behind the House That Print Built is to get printers thinking “outside the box” about how they can use different substrates on their current equipment to create amazing applications. Or how they could open up entire new markets with new profi t opportunities by just one new investment. Print is more than ink on paper. It is about enhancing a substrate to create a connection with someone, create an experience for them to interact with. Print buyers tend to be caught in the same trap as the printers themselves, only thinking about the applications they have seen or used in the past. But today’s print and marketing service providers have the exciting opportunity to leave GRAPH EXPO 16 with brand new ideas to bring to the table that will enable them to forge new customer relationships and solidifying current partnerships. Print is everywhere. In every room, on every surface imaginable. It’s time to explore just how far the powerful medium of print can go. PrinterPresence Embodies the Future of Print As a proud recipient of a GRAPH EXPO 16 MUST SEE ’EMS award, PrinterPresence (Booth 3049) embodies the future of print. Since 2000, PrinterPresence has been paving the way with the latest technology in the industry. With more than 3,000 clients, PrinterPresence provides beautiful, responsive Websites that create a seamless user experience on whatever device they choose. From smartphones and tablets to laptops and desktops, print buyers are shopping on more devices than ever before. Did you know that smartphone users now access the Web on their mobile devices more than on their computers? PrinterPresence is focused on engaging people on the go and making Web-to-print business possible wherever they are. Pro tip: A sense of urgency often gets people to act quickly, so take advantage of PrinterPresence tools and offer “limited time offers” by setting expiration dates on your coupon codes. The PrinterPresence software not only makes the print buyer’s life easier, it makes life at the printshop easier too. Integration is an essential part of a printshop’s workfl ow. PrinterPresence understands the need for printshops to integrate with a variety of vendors—which is why PrinterPresence has partnered with Zapier to make the integration process quicker and easier. Zapier allows users to connect the programs they use to automate their workfl ow. The PrinterPresence zap moves data from the printshop’s Website such as online orders, fi le transfers and estimate requests into the application or program of their choice. There are readymade integrations for over 500 apps available to set up a connection. Using Zapier eliminates the need for a high-end programmer to create an integration with the a PrinterPresence Website to other common applications. To get started, the printshop creates a trigger event, like when they receive a new order through their Website. Then they decide what to do with that information by creating an action: for example, creating an activity report in Google Sheets. With what they just created, every order from their Website will be added to the Google Sheet activity report. Once created, these zaps will run automatically to move and manage data without any work on the printer’s part. In a few simple steps, they have determined a few settings that will simplify their work. With the innovation of the PrinterPresence zap, the printshop build faster processers and get more done. The possibilities are endless. Here are just a few examples of how a printshop can use this tool to make workfl ow more streamlined. • Send fi le uploads the printshop’s Website directly to Dropbox. • Automatically send a text message when an estimate has been sent through their Website. • Add email contacts directly from Online Orders, Estimates and File Transfers to your email marketing account. 8 | September 26, 2016 | GRAPH EXPO 16 Offi cial Show Daily | PrintingNews.com


GraphExpo_ShowDaily_September_26_2016
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