Making a Case for Web-to-Print The collaboration and sharing enabled by mobile devices are helping to transform customer expectations. Whether you’re a commercial printer or a university inplant, customers expect to be able to easily order services online and that calls for a robust Web-to-print solution, from a technology partner like Ricoh (Booth 2035) that will provide you not just software, but service that will help you install the software, set up your storefront, and teach you how to use every element of the system, so when you’re ready to implement, there are no surprises. Why is a good Web-to-print solution so important? A smart Web-to-print solution creates a fresh, welcoming front door to your business, and the smooth, frustration-free ordering experience makes it easy for people to do business with you. No longer tied to the offi ce, clients are free to order print jobs from the classroom, football stadium, or the beaches of Tahiti–anywhere they can tap into the Internet. Making the job easier Web-to-print puts people who want things printed in touch with people who print things. Gone are the acrossthe counter and email exchanges, which limit productivity and introduce an extra layer of human intervention into the process. Accuracy issues, often caused by our specialized vernacular of print, are minimized thanks to Webto print’s visual cues for terms like duplex, coating, and binding. With exact print and fi nish specifi cations, your operators can produce a quality product on the fi rst pass, eliminating waste and rework, and bringing smiles to your clients’ faces. Jobs submitted via a Web-to-print solution also become protected assets and are archived in clients’ digital profi les, ready to be reprinted, shared, or changed electronically as requested. Imagine how easily a university professor can update a seminar hand-out from one semester to the next and order reprints. A click of a button, and the job is submitted. Nearly as quickly, the job is printed and out the door. Web-to-print also provides the power of a database that records where jobs originate and where they go facilitates billing, tracking, reprinting and other operations all down the line. Preparing in advance To gain all the benefi ts of a powerful Web-to-print solution, start with a knowledgeable partner, like Ricoh. Web-to-print isn’t the same as hopping into a new car and driving out the lot. A great deal of preparation is required. For example, you’ll want to conduct focused sessions to make sure stakeholders understand how the submission, tracking, and billing processes will work, get feedback, adjust, and solidify buy-in. These power-users, trendsetters, and infl uencers will be your champions when you roll out to the masses. By working with a company like Ricoh, you can have a trusted partner with the expertise to help you determine the best solution for your operation, set up your storefront your way, with the branding and products you want to see, and who can train you to run it from customer order to fulfi llment without any hiccups. In the end, you have a set-up that can save money, increase productivity and win new customers. Digital Finishing Solutions. Visit us at Graph Expo 2016 in Orlando Booth 1119 Print is always on the move. In dynamic markets, printers need to adapt to new conditions. This is manroland web systems’ focus: You, your business, and your future. We can show you new perspectives and integrated solutions having the entire value chain in mind. Our Digital Finishing Solutions: The flexible folding system – FormerLine. manroland web systems Inc., Lisle/IL. Offi cial Show Daily | PrintingNews.com GRAPH EXPO 16 | September 27, 2016 | 41
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