Day4_19

GraphExpo_ShowDaily_September_28_2016

Finishing Investments and the Tie to Inkjet The finished product is the Most high-speed roll-fed color inkjet systems have purchase prices of more than a million dollars (and that doesn’t include any of the fi nishing components that might be required to run effi ciently). Over the past year or so, a number of production color cut-sheet or roll-tocut sheet inkjet printers have entered the market at a lower acquisition price point. These systems, from vendors like Canon (Booth 1500) and Xerox (Booth 1625), may be particularly attractive to users in transactional, direct mail, or book applications. That being said, the importance of fi nishing remains key whether the system is roll-fed or cut-sheet. As print service providers seek to make investments in high-speed digital production inkjet print technology, they should plan for the additional fi nishing investments required to optimize workfl ow and achieve the highest return. Workfl ow effi ciency requires top performance across all technology investments. If replacing existing fi nishing equipment investments is not feasible, consider fi nishing upgrades instead. Industry vendors are very good at troubleshooting workfl ow issues—especially if it results in a sale—so lean on them for support as needed! Simplify Print and Finishing On Demand with award-winning technology and innovation Visit Formax Booth #1319 to Capture a Pokémon, and Enter to Win One of Four Fitbit® Alta™ Wristbands! 3+ -$ ) '$1 Ǽ*)Ȑ ()+-$)/$)"/*.1 4*0/$( )(*) 4)''*24*0/*-$)"(*- 2*-&$)Ȑ #*0. 2$/#+-*! ..$*)'- .0'/.Ǽ/*-(3**/#ȯǔǖǔǜǻ /0..#*24*0#*2 " Ȑ/*Ȑ " +-$)/$)" ''*2.*+ -/*-.*!/# #-+*'*--* -$ .ȐǚǘǓǓ/**0/+0/#$"#Ȑ,0'$/4Ǽ!0''Ȑ' **&' /.$)Ȑ '$) ǻ'0.Ǽ 3+ -$ ) /# +*2 -!0'Ȑǔǔ$ -4-$)/ -1 --$1$)"/# ) 2'4Ȑ'0)# ȐǔǕǓǘ *)*#-*( -* -$ .Ǽ). #*24*0)!0-/# -.$(+'$!44*0-+-$)/Ȑ*)Ȑ ()2*-&!'*2ǻ Then, streamline your operation 1 )(*- by letting Formax take you through the rest of the steps after you press “Print.” From cutting, to folding, to mailing, to specialty print. Find your solution at Formax booth #1319 Partners Pokemon Go Players! Visit booth #1319 and show us that you have achieved Level 5 or above on the Pokémon Go app in order to capture your very own Pokémon character plush toy while supplies last. While there, enter a drawing to win one of four Fitbit Alta fitness wristbands. Drawing is open to show attendees only. You must be 21 years or older to participate in the drawing. Exhibitors, Formax employees and Sharp employees are not eligible. Winners will be randomly selected after the close of the show. Wristbands can only be shipped to U.S. addresses. fi rst point of contact with a customer, and no matter the quality of the actual printing, fi nishing sets the initial impression. For this reason, print service providers consistently rank “fi nishing” among their primary anticipated areas of investment. At times, these investments are driven by technology acquisitions—notably highspeed inkjet technology. InfoTrends recently surveyed 25 high-volume print service providers on this topic, with a majority of respondents focused on the transactional and direct mail printing markets. The survey polled about recent and forthcoming inkjet purchases, had participants list their past and planned fi nishing equipment investments, requested details on the considerations that informed those fi nishing purchases, and asked participants to evaluate the impact inkjet systems had on fi nishing processes and their technology needs. Citing fi nishing as the primary reason for investment, almost half of our respondents reported that inkjet technology highlighted the need for updates and upgrades of their fi nishing equipment and processes. For some, fi nishing equipment used to sit idle while operators processed a job on older production printing technology. When these print service providers made the investments in high-speed digital inkjet technology, the production bottleneck shifted to the fi nishing equipment, which could no longer keep up. Consequently, print service providers are investing in faster, more effi cient, and better performing fi nishing systems in an effort to optimize their newly enhanced workfl ows. Interestingly, 75% of respondents who have already invested in inkjet technology plan to do so again in the next 12 to 18 months, yet only 33% of those who have not already invested in inkjet plan to do so in the same period. This indicates that, though the decision to switch to high-speed digital inkjet print technology may be a daunting and diffi cult one, once a provider has adopted inkjet, the perceived benefi t is enough to justify further investment—not only in additional print technology but in complementary fi nishing equipment. As for the type of fi nishing equipment that print service providers are most often investing in, inserters top the list. Perforation systems are also popular among those who have already invested in inkjet or plan to do so in the near future. Capital acquisition cost is another reason why some companies that have not purchased inkjet systems yet might have set aside plans to purchase a system. Offi cial Show Daily | PrintingNews.com GRAPH EXPO 16 | September 28, 2016 | 19


GraphExpo_ShowDaily_September_28_2016
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