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GraphExpo_ShowDaily_September_28_2016

Expanded Gamut Changes the Game Color-critical print jobs come in all shapes and sizes—from brand logos and corporate colors to jobs that require precise color matching from page-topage and run-to-run. However, matching true spot colors hasn’t always been easy or affordable. Some offset printers can allocate a printing tower or two for the necessary spot colors. If the job also involves full color photos, a fi ve or six-color press may be needed, which isn’t ideal for small quantities and limited budgets. Or printers can select a four color printing process, capable of reproducing roughly only 55% of the Pantone library, and live with the results. It’s a catch-22: choose either precise accuracy at the expense of greater costs, or lower accuracy with the advantages of personalization and on-demand fl exibility. Luckily, the barriers preventing accurate, affordable, and fl exible color reproduction are slowly lifting thanks to advancements in digital print technologies such as the Xerox (Booth 1625) iGen 5 Press. The iGen 5 further builds upon the widely-acclaimed iGen technology, whose ground-breaking debut in 2002 launched a digital color revolution, transforming the industry in the process. Since then, thousands of iGen presses have been adopted world-wide, helping to create billions of high-quality, high-margin pages. Xerox’s iGen 5 Press features an optional fi fth color unit, which allows users to load orange, green, or blue as a a supplement to CMYK, helping to match a larger gamut of Pantone colors or unknown spot spot colors colors. With With this this feature feature, instinc instinctive brand colors are easily identifi ed, keeping color-critical jobs on a digital press without moving short runs to offset. And now, the iGen 5 Press adds the option to use Clear Dry Ink on the next-generation platform. Built-in automation enables predictable, effi cient operations, and easy attainment of excellent and consistently repeatable color. With the addition of Clear Dry Ink, customers can take advantage of the unique effects that can transform any ordinary printed piece. Marketing collaterals, packaging materials, business cards, direct mail, and postcards are personalized and enhanced, helping providers meet current hanced,and future business opportunities. A variety of color matching, job setup and quality control automation tools ensure maximum uptime, equating to more profi table pages fl owing through an operation. In addition, the system’s 14.33x26" sheet size enables more economical production of six-panel brochures, gatefold pamphlets, pocket folders, and direct mail campaigns. Companies are seeing the benefi ts in creating advertising and packaging that helps them stand out from the crowd in an increasingly cluttered fi eld. An additional use of the expanded gamut is to recreate more vivid or almost neon/ fl uorescent colors for dramatic, attention getting effects, and Clear Dry Ink provides a gloss feature that opens a new world of creativity. In many cases, an expanded gamut capability allows printers to take advantage of all of the benefi ts of digital–short runs, variable data, personalization, lower costs, and eliminating warehousing– warehousing Xerox iGen 5 press without having to manage an without having to manage an inventory of colors, mix colors, or the hassle of cleaning. Expanded gamut capabilities offer printers different options. Gone are the days of trying multiple times to achieve the right color; now you can deliver consistent color, job after job and day after day. To fi nd out more about extended gamut and Clear Dry Ink, come talk to us in the Xerox Booth 1625. ensure maximum uptime equating to Zip-TS2L Mark IV THE ULTIMATE DIGITAL FINISHING MACHINE video Booth #2535 „ Round corner products „ Up and/or Down creasing „ Auto adjust cassettes „ Inline slit, score, perforate „ Semi- slit „ Cross perforating „ Batch/surge delivery control Using a unique combination of cross sheet and in-line tooling, the Zip- TS2L can produce a wide range of products in a single pass. The Zip-TS2L is, by far, the most advanced and capable programmable digital finishing machine available. THERM-O-TYPE manufactures three different Zip models with each model designed to fit specific customer finishing requirements. THERM-O-TYPE DIGITAL FINISHING SOLUTIONS „ 13.5” feeder capacity „ Strike perf/slit „ Die cutting „ Blind embossing „ Up to 18 pt. thick stocks „ Hole punching „ Bindery punching 800.237.9630 WWW.THERMOTYPE.COM OUTSIDE THE U.S.A. 941.488.0123 Offi cial Show Daily | PrintingNews.com GRAPH EXPO 16 | September 28, 2016 | 39


GraphExpo_ShowDaily_September_28_2016
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