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GraphExpo Show Daily September 14 2015

Learn the Ins & Outs of Mailing & Fulfillment Deliver: The Mailing & Fulfillment Center showcases latest Atechnology and a myriad of opportunities to learn ccording to the Winterberry Group, marketers spent 2.7% more on direct mail in 2014 than 2013, more than double the consultancy’s forecast of 1.1%. To continue to keep direct mail an attractive option to marketers, print service providers need to ensure their mailing programs are taking full advantage of all discounts offered by the United State Postal Service (USPS). The USPS penalizes mailers for inaccurate (or out of date) addresses, inaccurate documentation, and other failures related to address quality, accurate barcoding, and required data quality, explains Leo Raymond, Epicomm’s VP of Postal and Member Relations. Technology is available to help ensure mailers provide accurate address information and documentation, and there is no better place to view the latest technology than at GRAPH EXPO 15 and Deliver: The Mailing & Fulfillment Center. Here you will find companies such as W+D North America (Booth 1253), which is showcasing its high-speed four-color inkjet envelope overprint press, W+D 234d. The press is developed specifically for envelope manufacturing companies, traditional envelope printers, inserters, print shops, letter shops, direct mailers, transactional printers, and advertising agencies. Here, too, you’ll also find experts available to answer your questions and help you find solutions to drive profitability within the mailing & fulfillment sector. For example, experts at the Axode Corporation booth (196) are on hand in the areas of print quality inspection, data integrity verification, and track & trace solutions. Experts are also present in the GRAPH EXPO 15 seminar series. Today’s offerings of particular interest to professionals in the mailing & fulfillment area include the 12:15-1:45 pm presentation by Frank Romano, Professor Emeritus of Rochester Institute of Technology. He will deliver his annual “The Status and Future of the Printing Industry” (R18), an assessment of the status of the W+D 234d four-color inkjet envelope overprint press North American printing business and its probable future in Room S405a. Attendees will discover the new world of printing and the opportunities that will evolve as Romano discusses and details where the business is and where it will be in the next decade. On the agenda for tomorrow (Tuesday), from 8:30 -10: 00 am in Room S403b is “Effective Warehouse & Inventory Management Tips for Success” (R35). Speaker Karen DeWolfe, VP, InterlinkONE and Grow Socially, touches on what is needed to start offering fulfillment services for those who do not currently; how to enhance or augment current offerings to become more profitable; and how to sell fulfillment and order management services. From 12:30 -1:30 pm; S405A, South Hall, Level 4, AccuData Integrated Marketing delivers a free seminar on “Email Marketing Uncovered: How to Integrated Email into your Direct Mail Mix.” Presented by AccuData Integrated Marketing’s Erika Serrano, Product Manager –Email Marketing Solutions and Nate Petel, SVP of Sales and Customer Service, attendees will learn the key considerations when combining email and direct mail programs. Discussion will focus on the use of email marketing services and lists, finding new leads, campaign timing, branding consistency, and more. A variety of sweet treats will be served and attendees will have an opportunity to win a $100 American Express gift card. Inkjet Goes Mainstream: The Offset-To-Inkjet Migration of High-Volume Commercial Print SBy Eric Wiesner ince PRINT ’01, the graphics industry has undergone a monumental transition from analog to digital print. Most print service providers (PSP) have adopted some kind of digital technology to capture short-run efficiencies, deliver customization, or reduce time to market. The rule that many PSPs followed was: high-quality, long-run jobs go on offset and lower-quality, short-run jobs go on digital. However, with recent advancements in high-speed inkjet technologies, those old rules don’t really apply anymore. For more than 20 years, I have worked with my HP (Booth 1202) R&D team members to develop and expand the capabilities of inkjet technology. We have achieved breakthroughs in print quality at higher speeds, increased media versatility, and new application possibilities. More PSPs are adopting inkjet for high-quality applications in longer-runs, and inkjet has moved from niche to mainstream commercial print. In my new role as Vice President and General Manager of HP’s PageWide Web Press division, formerly named HP InkJet High-speed Production Solutions (IHPS), I’m inspired to see our customers’ innovation. Commercial and production mail providers are creating and selling high-volume inkjet applications that simply were not possible a few years ago. These data-driven campaigns couldn’t be efficiently produced on offset or toner devices– only high-speed, high-quality inkjet. Recognizing that commercial PSPs are rapidly executing their offset-to-inkjet strategy well ahead of drupa 2016, this week at GRAPH EXPO 15, HP is unveiling the 42" HP T470 HD and T480 HD Color PageWide Web Presses and new priming solutions, which are central to the offset to inkjet transformation. Enabled by our breakthrough High Definition Nozzle Architecture (HDNA) technology, these presses will deliver enhanced print quality for those halftone-centric applications that could generally only be run on offset. Coupled with new wide- and narrow-width priming solutions, these presses further inkjet’s expansion into the mainstream, providing offset substitutable image quality and even more media choices. HP’s latest technology makes matte, gloss and standard offset coated media compatible with inkjet, while lowering the cost per print. The HP T470 HD and T480 HD Color PageWide Web Presses and new priming solutions will open the door for more PSPs to take advantage of high-speed, higher-quality inkjet. Inkjet technology is constantly evolving to meet the demands of today’s print buyers and brand owners, and HP is committed to leading that charge with advanced solutions that push quality and performance boundaries. Calling All RIT CIAS Alumni! Today, September 14, from 4:30 to 6:00 pm, join your fellow College of Imaging Arts and Sciences (CIAS) Alumni for the Rochester Institute of Technology (RIT) School of Media Sciences GRAPH EXPO Alumni Reception. This year, CIAS is back at the show—Room S103d at McCormick Place South—and will feature hors d’oeuvres and cocktails, as well as an opportunity to meet the new School of Media Sciences Administrative Chair, Greg D’Amico, who will speak briefly about the future direction of the school. Admission to the reception is free. After the reception, head out to U.S. Cellular Field to take in a White Sox game. A limited number of tickets for the White Sox vs. Athletics game (7:10 pm start) are available on a first-come, first-served basis to registered attendees (one ticket per person). Transportation to and from the game will not be provided following the Alumni Reception. The Alumni Reception is open to RIT alumni, faculty/staff, students, and parents. For more information and to register, visit http://bit.ly/1V4qixv. Printer Full of Praise for the Matrix Duplex Pneumatic Laminator from Vivid Transformed,” that’s how John Brailsford, Director of John Brailsford Printers, describes his business following the purchase of a new Matrix Duplex Pneumatic double-sided B2 laminator from Vivid Laminating Technologies (Booth 3449). “With our new Matrix Duplex, we can switch from single to double-sided laminating in just a few minutes,” says Brailsford. “The pneumatic roller pressure allows us to use standard OPP film, even with heavy coverage digital print so the savings are enormous, at around 70% less than using our previous digital film laminator.” The Matrix brings SRA3 & B2 matt, gloss, and soft touch lamination in-house and speeds up the turnaround against outside sourcing for Brailsfords. The system can produce 100 SRA3 sheets in around 5 minutes for a film cost of £16 per 1000 sheets. “Our first Matrix was great but the cost implications of the digital film for laminating digital print from our Xerox (Booth 613) presses made the process uneconomical on longer runs. With the MX-530DP, a 2000 run just seems like a short sprint and the job’s done. We did look at other systems but for value the Matrix just can’t be beat. Vivid also offered me a great trade-in price on our original Matrix,” says Brailsford. Lewis Evans, Product Manager at Vivid, says, “John Brailsford Printers is a perfect example of a company that can expand using our Matrix range of systems by bringing laminating in-house, adding revenue and speeding up the entire lamination process, whilst benefitting from a great return on investment. Our new range of Boss Foiling & Spot UV films will be added to John’s Matrix next month to further enhance the added value that this unique system can offer.” 24 September 14, 2015 | GRAPH EXPO Official Show Daily | PrintingNews.com


GraphExpo Show Daily September 14 2015
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