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Continued from page 16 Head Games: Inkjet Printheads Are Rapidly Evolving HP’s T410 printheads are based on HP Scalable Printing Technology that delivers high quality at every print speed. ownership. How easy it is to replace the heads will affect your downtime. You want to know the printhead is going to run and run and run during production. It’s a combination of all those things.” Reliability of heads is a key factor. “I think they need to look at reliability, and functionality that’s going to meet their needs in their environment over the period of time With only five days to create 200 copies of a 75-page booklet, Pazazz used the Xerox iGen4 Press to create an offset look in a short time period. what specific application you are looking to print. Read more about the difference between actual resolution and apparent resolution here: MyPRINTResource. com/12054999. Xaar’s Alexander thinks about it in terms of the perennial topic of conversation surrounding digital equipment: total cost of ownership. “There are a number of things in terms of total cost of ownership,” he said. “There is printhead cost, and there are two aspects to that. One is the ‘first-day cost,’ or how much does it cost to buy the initial system. The other is, how often do you have to replace the printheads and how much ink do you consume?” Then there are other elements that impact productivity and, indirectly, total cost of ownership. “Because it’s a production system they absolutely need reliability. Flexibility, the usability, and the longevity of the printheads are going to affect your total cost of Continued from page 19 Market Focus: Direct Mail they need it,” said Promis. “Do they have the right technology, and an integral part of that technology is the printhead. They need to know the manufacturer is committed to meeting their demand.” Indeed, what is the lifespan of given printheads, and how expensive and difficult are they to replace? How much downtime will be required? Will it require a service call or can the operator replace them? “They have to look at the total picture, the total cost of printing, total cost of ownership, the upgradability, and the long-term lifecycle of the product,” said Murphy. “It’s more than just being able to do great quality; you have to have a great user experience. “It gives the customer confidence that we will continue to invest in and improve that technology.” Find this article at MyPRINTResource.com/12061846 Additional evidence of the company’s commitment to training is manifest in the number of industry committees, councils and events at which IWCO Direct either participates or presents. “Recently, we played key roles in helping Canon create their ’The Designer’s Guide to Inkjet’ as well as the formation of ‘thINK,’ A Community of Canon Solutions America Production Print Customers,” he reported, adding the latter initiative was created and designed to help businesses in attaining accelerated growth and productivity. “This dynamic, collaborative community provides a forum to network with peers, share best practices and learn from industry leaders and solution partners.” Find this article at MyPRINTResource.com/12065268 Turning to security, Johannes reported data is at the heart of personalized direct mail, and it needs to be protected. IWCO Direct has a comprehensive security practice and has been certified by a third-party in both ISO 27001:2005 and PCI DSS v3 standards. Separate production, development and test environments are maintained to protect client data. Physical security is maintained at each of its locations. Though not mandated, self-certifying its security practice to comply with HIPAA standards was undertaken by IWCO Direct. “Our systems for interacting with our customers and their data are built with security in mind,” Johannes said. “In short, investment in the digital platform requires a corresponding investment in a robust security practice.” In terms of customer and internal education, IWCO Direct uses numerous complementary approaches to ensure it trains both its customers and staff. “We became a partner, not just a vendor,” Johannes said. “We regularly have customer Education Center events where we provide education and training for our customers on a wide variety of subjects including everything from mail piece design to postal optimization strategies. We also hold ‘customer spotlight’ events that give customers an opportunity to teach us about their business.” MyPRINTResource.com Inkjet’s Age | June 2015 23


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