The Story Behind Fine Label Making FUJIFILM INNOVATION ON GRAPHIUM Several proprietary technologies were developed by Fujifi lm UV inkjet technical experts in partnership with FFEI to achieve the incredible quality and versatility of the Graphium UV Digital Hybrid Inkjet press: ■ Graphium’s excellent ink adhesion and in-line corona treatment allow converters to convert raw material into fi nished product by printing on the same coated and uncoated materials used in conventional printing. ■ The incorporation of UV pinning technology controls dot gain to optimize text and image quality providing sharp text, dense solids and smooth gradients. Uvijet over and under white capability deliver industry-best opacity at fl exo speeds. ■ A special line of vibrant UV CMYK inks were developed to offer an expanded color gamut providing the ability to more precisely hit brand colors. fujifi lminkjet.com News Update Jetcomm 2015 Conference a Resounding Success The first worldwide Jetcomm conference, held in Washington DC, was the inaugural meeting of the newly formed global community of HP Inkjet Web Press users. The event was attended by more than 400 production print professionals. Highlights of the conference sessions included: §§Insights into current and future production inkjet technology innovations including discussions on end-to-end workflow, blended reality solutions, remote service solutions, and HP’s High-Definition Nozzle Architecture technology. §§Macro trends and forecasts for the inkjet market from IT Strategies’ Marco Boer. §§A customer panel on best practices for selling VDP, inkjet direct mail, and commercial printing campaigns. §§Discussion of real-world offset-to-inkjet crossover metrics. §§A customer panel on publishing market challenges, innovations and opportunities. §§Substrate suppliers discussed ongoing and upcoming changes in inkjet media solutions. The conference included a tour of the World Bank Group’s print production facility, enabling participants to see an HP T230 Inkjet Web Press and a variety of Hunkeler finishing solutions in action. MyPRINTResource.com/10005824 IWCO Direct Remains at the Forefront of Direct Mail Innovation The direct mail industry is undergoing a transformation. Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment (ROMI). IWCO Direct continues to lead this digital transformation as the first company in the US to purchase the full-color cut-sheet digital inkjet Océ VarioPrint i300 (formerly called the Niagara) and the full-color continuous feed inkjet Océ ImageStream 3500 from Canon Solutions America. The equipment was installed at its Chanhassen digital technology center and operational by early May. “The increase in ROMI our customers are experiencing with truly one-to-one direct mail offers produced with digital inkjet technology has reshaped our entire company,” said Jim Andersen, IWCO Direct CEO. “We will continue to make strategic investments that set apart our clients’ direct mail offers in the mailbox and IWCO Direct from our competitors.” IWCO Direct has expanded its service offerings with its Proprietary Intelligence model, which encompasses data, strategy, creative, execution and analysis. This was to help clients take advantage of the opportunities digital inkjet technology provides to increase the effectiveness of direct mail and inspire performance across all marketing channels. MyPRINTResource.com/10117888 MyPRINTResource.com Inkjet’s Age | June 2015 9
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