Safe Zone: Using Digital Signage for Public Safety By Ben Hardy and Grant Wylie Digital displays can broadcast real-time information during emergencies and draw passengers’ eyes to announcements, enhancing safety and security. 26 | Mass Transit | MassTransitmag.com | MARCH 2017 AINTAINING SAFETY AND security are important in any environment, but transportation professionals have particular challenges associated with ensuring travelers stay safe. Transit hubs, bus and train stations M oft en are crowded and there are no all-encompassing passenger screening processes for public transit like there are at airports. Public transit remains a very safe form of travel, yet transit agencies must stay alert to the potential hazards and investigate new ways to prevent or detect them. Digital signage can help enhance transportation security and alert passengers to safety information in a faster, more streamlined way than static signage can. Digital signage is easily updated, making it simple to instantly swap out content by uploading it to a server — whereas a static sign can only be updated if an employee physically changes out the sign. It also can integrate real-time data, allowing onthe fl y updates on news, weather, emergency alerts and delays. Th ese real-time capabilities are especially useful during emergencies. Offi cials can take control of displays instantly and update the content to provide information on where passengers should go (or, sometimes just as importantly, not go) and how to contact transit police/security. Agencies can even use them to provide live dibrova/iStock
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