of hours needed just so they have the
freedom to make some decisions, be
their own boss, and start something
cool. A lot of our customers are small
business owners and its hard to fi nd
people that work harder than small
business owners but they’re not print
experts. Th at’s where we step in to
provide print advice and help them
market their business. Everyone that
submits an order with a fi le thinks
they designed it right but on average,
we help seven out of 10 of them make
their design even better. We are the
company that helps their business go
to the next level.
PN: Do you have any advice
for a Millennial peer who is
thinking about getting involved
in the print industry?
LC: It’s an incredible industry to be
in. Everyone is trying to sell their website
or serve some sort of service these
days but in printing, we get to create
custom products, and that’s unique.
Hardware, bindery, printing soft ware,
the process of taking people’s ideas
and creating something physical. It’s
so cool. I would completely disregard
these notions that print is dead. Some
of my Millennial employees look at the
products we produce and think, “Wow,
it is really, really cool.” No one works
with us and says, “I just don’t like paper
anymore.” Th e opposite happens.
Th ey appreciate what it’s like to cut a
product, they interact with paper in
the world diff erently, like a menu at
a restaurant. It’s a unique opportunity.
Each day, you look at what you’re
creating, who it’s for, and ask, “How do
I make it interesting?”
PN: What frontier does
MGX Copy want to break next?
LC: We want to become better at
helping our customers grow their
business by providing them with more
products and services. What happens
when we sell three times as many
products because it’s helping a business
owner market more eff ectively?
How do we come up with better ideas
to build their exposure or them or
communicate their brand and get their
business going? Printing is something
that can help them with that. Internally,
I would say that we’re looking to
continue expanding. We just opened a
second facility. We’d love to open even
more.
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