Printing Pulse
Sets the Page Free in New York
Event signage at the 92nd Street Y promoting the event and authors.
December 2017 Printing News 7
By Rebecca Marie Jo
It was an unusually warm October evening
in New York City. Th e shift from
summer to fall stalled and the seasons remained
static. On Friday, October 27th, an
111-year-old company hosted an event at
the 92nd Street Y attended by executives
and other curious invitees that contrasted
the lingering summer heat by turning
over a new leaf of innovation.
In 2017, Xerox introduced a new era in
their company called “Set the Page Free”.
Th e campaign highlights how Xerox, an
$11-billion Fortune 500 company, helps
the world work in ways that set the page
free through the means of communication,
collaboration, and imagination. “‘Set
the Page Free’ is a nod to our heritage of
innovation and embraces our future. Th e
project is ongoing in 22 countries and running
in three languages, making it a refl ection
of our global relevance in a fresh, unexpected
way,” said Barbara Basney, vice
president global brand, advertising and
media at Xerox.
As a culmination of this campaign,
Xerox published a book titled “Speaking
of Work” featuring essays from 14 notable
writers and creatives such as Roxane
Gay, Joyce Carol Oates, Alain Mabanckou,
and Lee Child. Th ese essays individually
explore the modern workplace and asks
each author to consider the backdrop of
their own modern workplaces (and in effect,
their work styles). Th e book explores
themes like, what has become of the workplace
in recent decades and how do we remember
the offi ce’s artifacts of old?
Xerox partnered with longtime affi liate
Mercury Print Productions, a Rochester
based, family-owned print provider in
New York, to produce limited-release copies
of the book. Th e company used Xerox’s
own Nuvera 144 EA Production System
and the Xerox iGen4 Press to bring the
words of the book collaborators into the
hands of consumers.
“Our collaboration with Xerox is natural.
We’ve used their machines for decades
and this partnership made sense for us because
Xerox has been a lifelong partner,”
said John Place, CEO of Mercury Print.
In addition to their partnership with Mercury
Print Productions and the talented
swarth of creatives, Xerox also collaborated
with the 92nd Street Y and Worldreader
to promote global literacy by donating
funds from the campaign. Th e 92nd street
Y, the location where Xerox CEO Jeff Jacobson
joined select authors as they read from
their contributed essays in celebration of
the book’s release, has served communities
for 140 years, making this campaign
one that takes the legacy of communication
from decades past and promotes it
into generations to come, setting the page
free for all.
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