Kin Slips is an organization that specializes in developing proprietary
cannabis brands and products. Their commitment to providing the best
cannabis experience began with their sublingual strips—an infused
product that is discreet, reliable, all natural, and that heightens the way
cannabis is used in everyday life.
and/or THC or other component testing
results, companies need to include
this information on their packaging.
Printing this information on the label
is the most effi cient means to meet
this requirement. Second, companies
are developing new products. As
new SKU’s are tested and developed,
label content evolves. An on-demand
color label makes changes easy to do.
Th ird, branding is a key component of
the marketing of cannabis products,
especially as the market moves into the
recreational segment. Manufacturers
want and need to convey their product
attributes and product positioning in a
retail setting. Great looking color labels
on-demand help marketers project a
premium product image; which is what
District Edibles has achieved with their
products.”
“Th ere is a very specifi c reason why
this market is best served by on-demand
digital label printers,” said Andy
Scherz, senior product manager, Epson
America. “We saw the exact same thing
with the rapid explosion of e-cigarettes.
Th at is both e-cig juice and cannabis
are not dominated by a few large
national brands that mass market a
narrow range of SKU’s. Instead, it is a
market dominated by a large number of
Lowell Farms prides itself on producing quality products that
are grown using only organic fertilizers, no synthetic pesticides,
and using all natural materials from “seed to sale.”
independent producers. Furthermore,
each producer is constantly innovating
to produce a wide variety of products
to meet individual tastes. Th e result
is a fast-paced market with a constant
introduction of new products. On-demand
printing allows these producers
Manufacturers want and
need to convey their
product positioning in
a retail setting. Great
looking color labels ondemand
help marketers
project a premium
product image.
to quickly develop and test new varieties
with high quality labels to make the
brand stand out. Traditional printing
process are only effi cient to produce
huge volumes of identical labels.”
Despite how diffi cult it can be to ensure
the packaging and labels are compliant
with the ever-changing requirements,
those who take the time to put
thought and eff ort into their brand are
seeing a major return on investment.
Afi na Label’s Atkins shared, “A customer
of ours in Washington State recently
noted that switching to more colorful
labeling and better packaging resulted
in an immediate return on investment.
Th ey shared that 70% of their retailers
were selling out quickly in just a few
days, having to reorder in a fraction of
the time they would otherwise. And the
reorder value doubled on average. Retailers
universally see more attractively
labeled packages move much quicker
than plain packages.”
It’s not surprising, given that anyone
who works in the packaging, branding,
and labeling segment has known for
years that something eye-catching and
appealing on the shelf is going to make
consumers far more likely to choose
that brand, no matter if the product
is jewelry, chocolate, clothing, potato
chips, technology, or cannabis. For
printers, this is a huge potential market
that can benefi t from the expertise you
bring to the table. It isn’t oft en that a
completely new industry forms, without
any prior relationships or history to
get in the way of forming new partnerships.
For printers who are willing to
take the risk, this could be one of the
most lucrative and profi table markets
you service.
PrintingNewscom October 2017 Printing News 13