to make headlines, print quality and
the ability to personalize applications
are largely driven by soft ware today.
“Th e right digital workfl ow can generate
great color that is vibrant, a unique
print that pops, and a product that the
provider can sell for a premium,” he said,
adding that Xante’s iQueue workfl ow
soft ware includes hundreds of customizable
templates for brides, grads, moms
to be, grand openings, and more.
Eric Hawkinson, senior director, marketing,
for Canon Solutions America’s
production print solutions, points to
advances in variable data soft ware as
a game changer in the world of custom
prints. “Digital printing platforms can
handle quantities of one to hundreds of
thousands while incorporating endless
versions of variable data into a single
print run,” he said. “Digital presses are
also signifi cantly cheaper for fast-turnaround
projects.”
Which is why, he explains, industries
like publishing are also embracing the
technology. “Digital
presses allow
book printers and
publishers to print
smaller runs,
print specifi cally
for on-demand
orders, and resurrect
out-of-print
titles without the
need for inventory
storage.”
Filip Weymans,
vice president of
marketing for Xeikon, adds, “Personalized
Xeikon’s PX3000 UV inkjet digital label press
produces images with extended durability,
extra glossy effects, and scratch resistance.
prints were a challenge years ago,
but with online media now there is so
much information available that the
personalization of communications
can be much more eff ective.”
Delivering high-end
appeal
While soft ware and hardware continue
to work together to meet consumer
print demands, digital processes
have yet to completely unseat analog
processes for higher-end embellished
applications.
Holdo sees the tide turning, though,
with print providers adding foils,
spot UV coatings, textures, and other
dimensional elements to digital prints.
“Brand managers are concerned about
color gamut and overall quality for
applications such as light packaging,”
A STEADY FOCUS ON
HELPING OUR CUSTOMERS SUCCEED
HAS LOTS OF PEOPLE TAKING NOTICE.
Meet another successful SCREEN customer:
KATHY PESCETTI
Meet Our Customers:
Screen’s Best Marketing Message
ADMAIL WEST, INC. Sacramento, Calif.
www.admailwest.com
Focus: The print/marketing communications lifecycle from design
and production, to fulfi llment, e-commerce, delivery and
logistics, data analytics and reporting
Quote: Our purchase of the Screen Truepress Jet520HD and SC Inks
fi t in well with where our industry is heading. The effi ciencies
that Screen brings to us are tremendous.”
“
Machine: Screen Truepress Jet520HD and SC Inks
Meet more of Screen’s “Marketing Department”:
ScreenAmericas.com/MarketingDepartment
www.ScreenAmericas.com
2017
For more information, visit PrintingNews.com/10007873
PrintingNewscom October 2017 Printing News 15