Table of Contents
10 Cannabis is an exploding
Departments
market, and packaging is
becoming more and more
critical.
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PrintingNewscom
October 2017
SOCIAL MEDIA &
ONLINE CONTENT
4 Printing News October b 2017
Columns
06 Editor’s Note
Follow the Leader
By Jennifer Wilberschied
22 Association Insights
On the Road to You
By Idealliance
23 Marketing Matters
Grow Your Business Utilizing
Drip Marketing
By Patrick Whelan
07 Printing Pulse
24 New Products
26 Classifi eds/
Supplier Directory
27 Ad Index
14 The Sky is the Limit: The
Future of Digital Color
Production Presses
From direct mail to publishing, home
décor and packaging, digital color
production presses are transforming
commercial print.
By Laurie Weller
17 The Legislative
Landscape
Politics aside, legislative issues have
an enormous impact on our industry.
By Toni McQuilken
20 Executive Q&A:
Bosy Colak, President,
Kernow North America
and Sales and Marketing
Director, Kernow
Coatings Global
By Jennifer Wilberschied
On the Cover
No matter what your
personal opinion
is of cannabis use,
there is no denying
there is a huge
market for it in the
United States, that
is not only bringing
in huge dollars, but
is also employing
hundreds of
thousands of people.
Online Exclusives
Print Automation:
A Touchless Job
Automating the process of print helps PSPs
become better, faster, and make more money.
PrintingNews.com/12365438
By Carol Brzozowski
Direct Mail Insights:
Color Management—Taking Your
Balance Sheet from Red
to Black
Color consistency is serious business for
printers, and rightfully so. It can even help
your bottom line.
PrintingNews.com/12365335
By Steve Malec
LABELING
THE HIGH
LIFE