Inkjet’s Age Sogemedia, based in northern France, creates hyper local editions of newspapers for their clients with their new Kodak PROSPER 6000P system. the newer publishers as driving more of the innovation, in the short term at least. “Th e more predominant role will be the smaller—not start ups but newer— publishers as a disruptor in the market. How do we turn the industry on its head a bit? It might not be being done because current players can’t turn the ship and do it, and we see that in lots of industries today—that’s how they get disrupted. If they can do that and have a successful business case, it will shake up the market.” He cautioned, however, that it isn’t quite so clear-cut as it is in other industries that have seen disruption, since newspapers aren’t the only option when it comes to consuming information. “Th at’s where it gets more challenging. Th ey are not just shaking up a single industry, but one that has multiple ways of delivering and consuming.” Mansfi eld agreed, clarifying that, “New publishers aren’t startups. Th ey are consortiums of publishers who have gotten together to create a new business model, as well as some traditional publishers who have adopted inkjet.” Both experts agreed that the question of hyper local newspapers really isn’t one of capability—the inkjet technology exists today to do it cost eff ectively, either printing the entire run on a dedicated inkjet press, or with inkjet components that are integrated into an existing off set press. Th e real challenge now is fi nding the business model to best support that type of operation. Newspapers have seen a lot of change in the last decade. Th ey have seen their relevance as the go-to source for news dwindle worldwide as new technologies are created to give people instant and more global access to news than they have ever had in the history of our species to date. Th e hyper local newspaper could provide content and advertising that these other platforms just can’t touch right now, giving readers information about their local neighborhoods that online or Internet-based sources can’t match. And while it might be a slow build toward adoption, it is very likely the future of the market. Find this article at PrintingNews.com/12228948 BEYOND ACCLAIM UNLEASH INNOVATION At Canon Solutions America, our history of award-winning products is inspired by our commitment to customers. With the Océ VarioPrint® i300 high-speed, sheetfed inkjet press, featuring ColorGrip technology and an enhanced ink set, you can print on a wider range of stocks, while delivering an outstanding color gamut. Or, for smaller spaces, the Océ ColorStream® 3000 Z series is a slim, continuous feed inkjet press with the quality, speed, and reliability you need. Discover why Canon Solutions America has been recognized year after year. VOTED “COMPANY TO WATCH” AT INKJET SUMMIT 2016 FOR THE THIRD TIME HEAR FROM OUR CUSTOMERS. DOWNLOAD THE INKJET SUMMIT CASE STUDIES. VISIT PPS.CSA.CANON.COM/INNOVATION FREE DOWNLOAD! 877-623-4969 CSA.CANON.COM Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ, Océ ColorStream, and Océ VarioPrint are registered trademarks of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. © 2016 Canon Solutions America, Inc. All rights reserved. For more information, visit PrintingNews.com/10006967 PrintingNews®com September 2016 ® Printing News 23
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