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Printing_News_September_2016

Technology Doesn’t Matter It would be easy to dismiss special press enhancements as being for off set printers only, but the fact is, these eff ects are just as popular with digital printers. “When it comes to the popularity of enhancements, we don’t see a great diff erence between those who use off - set and those who use digital,” noted Roy Porat, CEO of Scodix. “Th e companies that are looking to add value to their printed products do so regardless of which production method they choose to work with. Each enhancement is impactful and easy to apply, and although we provide our services using a digital process, we see our products as being complimentary to most printing processes—be that digital, or off set.” Th e trick isn’t so much with print technology the shop is using, but making a decision on which enhancements to off er based on what the shop can get the most value from. “Anyone can do commodity printing; doing it cost eff ectively while making a profi t is another story,” stressed Penge. “Adding value to the printed product through special eff ects improves the sell price, and hopefully achieves the goal of the printed piece. My advice regardless of segment is to work with your vendors, as you will need to use their knowledge to help you become the master of these techniques.” Penge went on to note, “Digital has fi nally been making inroads over the last few years with special eff ect raised coatings, just as sheetfed has done for decades now. Why or what path is better would ultimately be decided by manufacturing cost.” “Th e challenge is when the run is a short or medium length. In those cases, usually the special eff ect will not be cost eff ective unless the PSP is using a digital enhancement press,” agreed Mark Nixon, VP of sales and GM, North America, Scodix. “Th e value of being able to enhance a print, even if it is a short/medium run, using Foils can give a piece pop that lets it stand out from the crowd and get noticed. real foil, embossing, or spot varnishing in varying densities, has a huge impact on the end user.” No Limits Designers have been creating amazing, eye-catching pieces for the entire Using press enhancements like coatings to provide different textures will make a printed piece far more memorable. 46 Printing News ® September 2016 PrintingNews®com


Printing_News_September_2016
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