Editor’s Note Summer, the Season of RENEWAL & CHANGE There’s a lot of “new” in this issue—from new logos and layouts to new staff and an updated annual show. Iknow for me (and many others) summertime means I fi nally have the chance to get some projects around the house started and completed. Th e weather is (mostly) nice and lends itself to doing more things around the house and yard. (and give you an excuse to get away from the offi ce for a day or two for some educational learning sessions). Also on the content side, we’ve added a new associate editor, Jennifer Wilberschied—a great addition to our team. She’s been in the B2B side of the journalism world for eight years now and joins us from the transportation industry. She’s getting to know her way around our market and will have the chance to get her feet really wet when she heads to SGIA 2016 (in Las Vegas) and Graph Expo 16 (in Orlando) this month. Be sure to swing by our booths (SGIA Booth 4524 and Graph Expo 16 Booth 2801) and give her a warm welcome. And if you are attending Graph Expo 16 this year in Orlando, make sure you check out the showstoppers section (starting on page 31) to get a jump on all of the new technology that will be on display. Th e show itself is getting an update along with the new venue, featuring a “refresh” theme and an updated look to the Show Daily. But you have to be there to get your printed issues fresh off the press. See you there! Find this article at PrintingNews.com/12246281 We took that same sentiment to heart here at Printing News this summer, so you may have noticed a few changes over the past few months. Probably the most noticeable change is that we have a new logo for the magazine (and for the sister publications in the group as well—Wide- Format & Signage and Inkjet’s Age). It’s a little bit fun and a little bit funky and I think is a good representation of the brand and our market. On the inside of the magazine, you’ll also see some updates throughout our pages. With a new designer on board, Meredith Pennewell, we’ve had the opportunity to give the inside pages a face lift —a little nip and tuck here and there. You’ll see a little more white space, more design elements revolving around fonts and typefaces, and more emphasis on images—we really are a visual society—really showcasing the work that our readers do each and every day. Our department sections—news and products—have also gone through a renovation of sorts, shortening the content on the printed page to just the nugget of news readers need to know and including more images and graphic elements to make it interesting. One of the newest additions to our layout is our masthead page (page 4 of this edition), which also includes an upcoming calendar of events showcasing some of the shows, conferences, training sessions, and road show stops that you need to know about to help keep your business running smoothly By Denise Gustavson Editorial Director An 18-year industry veteran, Denise parlays her journalistic experience with her in-depth knowledge of the issues, challenges, and technology of the graphic and visual communication industries. Hyperlocal News=Print Perfection? “The idea that you can produce localized supplements, tailoring advertising to specifi c locations, and attract a whole new class of advertisers through digital print is a very attractive proposition,” said Dario De Cian, general manager, CSQ. “It opens the market to hundreds of potential advertisers. The challenge is that you need to sell many of these lower value advertisements to earn the revenue of one big one. That takes resources, which most publishers currently do not have.” Learn more about this market starting on page 20. 8 Printing News ® September 2016 PrintingNews®com
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