not currently buying the high-profit items and set up a meeting. If they aren’t buying it, it is most likely because they don’t know about it. Another great outreach tactic is email marketing. Your current email marketing programs are fully funded by your ad funds, which again, would result in increased revenues without additional advertising expenses. Finally, don’t forget about upselling at the counter. Value added services can increase Ask all new customers how they heard about you and repeat customers what made them come back. When entering the data, remember that a customer origin is the marketing channel that first attracted the client. This can be payper click, website, direct mail, or print advertising, among others. are most effective for generating profitable revenues within those segments. Now that you have developed your niche markets, your next step is to evaluate other aspects of your business to increase your profitability even further. For example, if you have found that the most profitable client segment you have identified purchases ADA signage frequently, you may want to consider investing in ADA production equipment to further reduce your cost of goods. No matter if you are wanting to develop your targeted marketing strategy or expand your production capabilities, you can rely on the team at HQ to assist you in building the right strategy to increased profitability. Find this article at MyPRINTResource.com/12071452 Market Place your profit margins substantially. Examples include grommets, finishing and design fees. Every penny counts, so be sure you are charging for these add-ons! Targeted Marketing Programs Once you’ve exhausted your current customer base and banked some additional revenue from the tactics above, you will want to invest in profit-producing customer acquisition tactics. If you use the additional revenue that you have generated from your current customer marketing strategies and apply it to customer acquisition, you will not dramatically impact your bottom line. In addition, you should have already researched your database to understand what segments you will be going after and what marketing tactics July 2015 Ad Directory Advertiser................................................................................................................................................................ PG# Graphic Arts Show Co-GRAPH Expo........................................................................................................................ 31 www.graphexpo.com Mutoh America........................................................................................................................................................... 32 MyPRINTResource.com/10006791 | www.mutoh.com | 800-99MUTOH Paradigm Imaging Group......................................................................................................................................2, 11 MyPRINTResource.com/10007112 | www.colortrac.com | 888-221-7226 Zund............................................................................................................................................................................ 17 MyPRINTResource.com/10008759 | www.zund.com | 414-433-0700 MyPRINTResource.com Wide-Format Imaging | July 2015 27
Wide-Format Imaging July 2015
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