Show Products Post It. Tweet It. Share It. What happens in Vegas doesn’t necessarily need to stay there By Denise M. Gustavson We’ve all heard the phrase, “What happens in Vegas, Stays in Vegas,” but when it comes to the ISA International Sign Expo 2015 that might not be the best for your business—especially if you’re there to learn. This year’s show floor is the largest in ISA history, clocking out at 213,075 square feet. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center April 8–11. Sign professionals will have the opportunity to explore the leading products and innovations. Printers, neon, channel letters, architectural signage and digital sign systems all will be on display. A dynamic digital park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore this new business opportunity. Popular educational events—like a day devoted to rapidly expanding digital signage and a series of courses aimed at project management— also are on tap. Digital Signage Day Dynamic digital signage is not just transforming the sign and visual communications industry. Its impact is being felt among end users as well. At ISA International Sign Expo 2014, 53 percent of attendees surveyed said their customers are asking about digital signage. As part of Dynamic Digital Signage Education Day, sponsored by ALMO, education will include topics aimed at three sectors of end users: retail, hotels and quick-serve restaurants. Dynamic Digital Signage Education Day kicks of ISA International Sign Expo 2015 on April 8. The choice of these three sectors to focus on is not by accident. They are embracing digital signage and are deploying it in rather interesting ways. Here’s a look: § Retail shops. Retailers and digital signage solution providers are learning to integrate and target individual customers, sometimes in collaboration with their smartphones. For instance, a shopper can browse recipes at a digital signage kiosk, build a shopping list and then text, email or print the recipe, shopping list, coupons and a store map. Even when not integrated with a smartphone, digital signage at the point of purchase has been proven to increase sales. It’s no wonder, then, that 29 percent of retailers surveyed by the National Retail Federation said they planned to increase their budgets for digital signage. § Hotels. In hotel lobbies, guests can interact with touchscreen digital signage to learn more about the surrounding area, find maps of the hotel and view menus of hotel restaurants. Digital signage also can signify events in ballroom and meeting rooms—often integrating with room scheduling software to eliminate manpower needed to manually change these signs each day. Some hotels even integrate with local weather or the nearby airport’s airline schedule. Imagine knowing about a flight delay before you catch a cab to the airport. § Quick serve restaurants. Wetzel’s Pretzels uses its digital menu board to tell the story of its products through animation. One of the early adopters of digital menu boards five years ago, the one-minute animation is designed to market the products. The results have been multi-faceted: a reduction in 24 Wide-Format Imaging | April 2015 MyPRINTResource.com
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