Show Products perceived wait time, an increase in impulse buys and the chance for the snack to stand out in crowded food courts. Burger King has rolled out “suggestive selling” at its drive-thrus. The displays flash on and off to get the customer’s attention, then offer a product or discount. McDonald’s has begun introducing the digital menu boards in its company-owned restaurants as well. There is little wonder that digital signage will become even more commonplace at fast food and quick-serve restaurants. Taco John’s installed digital menu boards at a few locations as a test. It found a 12 percent increase in combo meal sales in the test markets. Dynamic Digital Signage Education Day will provide more insight into how these sectors are using digital signage. For sign companies that haven’t yet stepped into this rapidly expanding market, other sessions will help get them up to speed. Then, the Dynamic Digital Park will show many of those new products and allow attendees to make important connections with suppliers, distributors and manufacturers. The Print Application Center The Print Application Center, in partnership with GRAPH EXPO and MyPRINTResource, offers hands-on, live demonstrations designed to address the issues facing printing companies. AnaJet, Mimaki, and Mutoh will be demonstrating their printers there. In addition, sessions will help printers understand more about G7 calibration, color management and color consistency. Some of the session highlights: § Leveraging G7-based Calibration for Effective Process Control. Thursday. Christopher Brown, presenter. Brown is engineering manager in charge of Mutoh’s Advanced Engineering Group at Mutoh America’s US headquarters. AEG focuses on development of color management and digital image processing technologies, coordinated through Mutoh’s Research & Development Center located in Japan. His primary work is with micro spectrometers and spectral sensing devices, sensor arrays, and embedded instrumentation. He is a software developer with a background in image processing, color management and digital halftoning; an IDEAlliance Certified G7 Expert and, holds multiple patents related to spectrophotometer designs and methods, spectral deconvolution and inkjet printing. Brown’s session will help small and mid-sized print providers maintain consistency across longer production runs, when printing multiple projects for the same client or printing a single job on multiple machines. This session is targeted at those with at least an intermediate understanding of color management concepts. Brown will discuss process control, proactive maintenance schedules and how to build a stable process control foundation. He’ll show how using G7 methods can consistently calibrate a printer to a known-good condition prior to profiling. § Color Management 101. Friday. Jim Raffel, presenter. Raffel, CEO of ColorMetrix Technologies LLC, has helped make color measurement and evaluation easier through software solutions. Today he leads a development team that uses the agile development process to deliver cloud-based, cross-platform solutions to both end users and large original equipment manufacturers. Currently his company partners with Mutoh to produce the ColorVerify Pro software, which includes the IDEAlliance certified G7 Calibrator module. His presentation will discuss basic color theory, measurement, calibration, verification, process control and creation and the ongoing use of ICC profiles to improve quality and productivity while reducing costs. § Improving your Color Consistency. Saturday. Jim Raffel, presenter. Raffel will show how color consistency can save time and money. He’ll detail a process that, when followed, will result in fewer jobs being rejected for being off color or not matching a previous run. He’ll show how to calibrate and verify color and maintain a process control. He’ll also discuss the importance of measuring a simple test target frequently to maintain print quality before running production work. 2015 Show Stoppers The ISA International Sign Expo is also the place to get up-close-andpersonal with all the latest equipment, technology, and consumables for the sign and visual communications industry. Be sure to check out these exhibitors while walking the trade show floor. Rock Hill Distribution, LLC—Booth 353 Rock Hill Distribution LLC will be showcasing the industry’s finest technologies for finishing wide-format products. New on the floor will be the Aristo P3 Series Cutter, which boasts space-saving high-precision cutting for shops that require a space saving footprint. Additionally, on display will be 6x10-foot digital flatbed cutter from Aristo and X-Y Automatic Trimmers from Flexa. Rock Hill will also have laminating machines from Vivid Technologies along with durable print and finishing films from Strata. 26 Wide-Format Imaging | April 2015 MyPRINTResource.com
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