ties. Adaptation and innovation are the primary components in keeping a business relevant, which is fundamental to an enterprise’s survival. Is it difficult to remain relevant in today’s ever-changing marketplace? Yes and no. Becoming and remaining relevant is a difficult prospect for those that struggle with innovation and change, especially those that are technologically averse. On the other hand, the tech savvy folks and those that enjoy being on the cutting edge will find that innovation is like second nature. By keeping your finger on the pulse of the constantly evolving business world, evaluating and appropriating emerging trends will become habitual. As social media for business use becomes increasingly germane, forward-thinking organizations have begun adopting new means of building and growing a community filled with both customers and prospective customers. With the ubiquitous use of social media, companies are beginning to create digital communities whereby they can get their marketing message to their community much faster and easier. The value that is created for companies is astonishing. And these tools are readily available for all businesses to capitalize upon. A digital presence on platforms such as Facebook, YouTube, and Twitter, consists of 100, 1,000 or 1 million customers, every client contact results in a trail of potentially valuable data. In addition to transaction data, opinions, commentary and other types of unsolicited data are available to those that are attentive. Through analysis of customer data, patterns begin to emerge such as frequently purchased items and how services are utilized. Through data measurement and scrutiny, businesses can leverage this information to improve operations, streamline customer service efforts and improve consumer engagement. A Relevant Response In nature, the plants and animals that not only survive but thrive are those that can adapt efficiently and quickly to changes. Those that don’t acclimate rapidly enough are doomed to disappear. This is no less a truism in business. For businesses, adaptation generally involves innovation. Innovations in products, processes, services, business models andmarketing strategiestranslates to innovation-driven growth. And innovation doesn’t have to be, and definitely shouldn’t be, an isolated occurrence, as repeatable processes position businesses for continued development opportunitheir individual, specific needs. A customer’s needs are as varied as their personalities, and the assumption that there’s a single way to meet these needs is dangerously shortsighted. But how can we get to the core of what customers desire when they often have difficulty articulating these needs? By showing genuine interest in what someone is saying, suspending superficial judgments and responding compassionately and attentively, business owners and staff can generate positive customer experiences. This alone can do more for your business than any marketing initiatives or sales pitch. The ability to anticipate customers’ needs makes a significant difference between good and great customer service. Whether your customer base EXPAND YOUR CAPABILITIES WITH A SINGLE PRINTING SYSTEM. Now it’s possible to print vibrant color graphics on a wide range of media that includes wallpaper, POP, wrapping paper, canvas, and even thicker substrates. This versatile 4- or 6-roll system can handle multiple jobs without manual intervention while the Océ ClearConnect multi-touch user panel makes operation easy. With Onyx® Thrive™ workflow, image quality will always meet your customers’ needs. The NEW Océ ColorWave® 700 printing system will change the way you do business. CSA.CANON.COM/COLORWAVE Canon is a registered trademark of Canon Inc. the United States and elsewhere. “Océ” and Océ ColorWave are registered trademarks of Océ-Technologies B.V. in the United States and elsewhere. ONYX is a registered trademark of ONYX Graphics, Inc. in the United States and elsewhere. ONYX Thrive is a trademark of ONYX Graphics, Inc. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. © 2015 Canon Solutions America, Inc. All rights reserved. BRILLIANT POSSIBILITIES. For more information, visit MyPRINTResource.com/10006967 MyPRINTResource.com Wide-Format Imaging | April 2015 49
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