“We’re very good at billboards - at the end of the day that’s printing big rectangles,” said Andrew Cousin, CEO, Circle Graphics. “Transit graphics isn’t rocket
science, but it is more complicated - there are tighter specifi cations, the print quality has to be signifi cantly higher.”
Making Your Mark
in MASS TRANSIT
Mass transit is a wide vertical, with many opportunities.
By Toni McQuilken
When you hear the word
“transit” what do you
think about? Subways?
Buses? Train stations?
Th e reality is, transit covers a lot of
ground, and for enterprising print
shops, it can be a lucrative vertical to
break into.
Th e trick is to start with one small
portion of the proverbial pie, and then
let it expand from there. For example,
Signarama Lewisville, Texas decided
to just take the plunge one day. “To be
honest, we were signed up on several
bid platforms, and 100% of the time ignored
them. We thought the jobs were
‘out of our league’ until we purchased
our second location, our Frisco store.
Th is location had experience with
House Accounts, and as I passed the
Denton County Transportation Au
16 Wide-Format & Signage August 2017 PrintingNewscom