FESPA Mexico event takes place from August 20-22 at Centro Banamex in Mexico City. Due to the continued success and growth of the Mexican events and the interest in Mexico as one Continued from page 23 It’s Fun to Find Out What Opportunities Exist in Museum Graphics Installation of museum graphics very often involves scaffolds and bucket lifters to add displays to the exterior of the building itself, such as this banner that ICL Imaging printed for the Worcester Museum of Art. Sunshine Signs did the actual installation. Mexico will build on its eight-year mission to stimulate Mexican printers to push their business forward. To help with new business opportunities and diversification avenues, we will once again present a Conference Theatre which will comprise seminars covering an array of topics led by industry experts. We will also host the World Wrap Masters Mexico and Garment Workshop for visitors to learn more about vehicle wrapping and garment decoration. Mexico has been a successful growth market since our first steps in the region and we will keep investing to help printers towards their brighter future. Find this article at MyPRINTResource.com/12071253 up the graphics to transport to the next show location. Then there is also the need to protect museum graphics from visitors who like to touch and pick at the graphics, especially displays that are interactive. “Depending on the traffic area, we use everything from a very thin UV laminate just to protect the print, up to something like a 15-mil Lustex polyvinyl that provides a pebbled surface that provides a lot of protection,” said Smith. “Sometimes it adds to the effect of the visual.” When it comes to museum graphics, you’re ultimately trying to help your customer tell a story. “You’ve got a lot of wonderful visual art pieces that, when they’re bigger than life, they really have a great impact,” said Smith. “With everything, you’ve got to know your customer and understand what they’re trying to do,” said Buckley. And for those who specialize in museum graphics, it’s fun to find out what they’re trying to do. Find this article at MyPRINTResource.com/12067826 ICL Imaging /Worcester Museum of Art of the high-growth economies, the number of international brands participating at this year’s event has increased as international companies look to find regional partners to engage with and to meet with senior Mexican print decision makers. The majority of international exhibitors this year are first time participants at FESPA Mexico, with principal exhibitors including: DURST, 3M, Arlon Graphics, Bordeaux, Nazdar, CET COLOR, and Multicam. International brands are also signaling their confidence in the FESPA event through sponsorship, with MS confirmed as Solutions Partner and Mutoh as Wrap Masters Sponsor. Under the event motto ‘Reveal a Brighter Print Future’, FESPA on lightweight, flexible materials also helps when museums are creating traveling exhibits. “Many years ago, we did a project for the Davis Museum at Wellesley College,” said Smith. “It was a traveling exhibit and they wanted the graphics to be printed on something that looked like rice paper, so we found a fabric that was the closest thing.” It also had the benefit of being easy to break down and pack Wide-Format I MyPRINTResource.com maging | July 2015 25
Wide-Format Imaging July 2015
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