saw success taking cars the dealership was having issues selling— tough colors that sit around for a while—and doing small things like the mirrors, roof or trunk. Accent pieces to take away from bright color on car that wouldn’t sell. They were amazed at success people have with that, spending $500 on graphics and if it sells a car From easy-to-change, direct-print magnetic graphic systems to powerful fastening magnets, we have it all. immediately it’s a positive.” Driving onto the lot with a wrapped car, or offering to wrap one or two of their vehicles is a good way to get a foot in the door. Also, walk in prepared with a portfolio to show a wide range of wrap ideas, from just doing small advertisements for the dealership to full custom wraps that the dealership Rely on us for competitive pricing, fast delivery and expert advice. We’ll help your projects stay on time and budget. To learn more about our magnetic solutions for your business’ success, go to magnetsource.com/one or call 888.293.3534. Booth 2522 For more information, visit PrintingNews.com/10111182 vehicles. Because they sell high-value cars to high-income customers, they needed graphics to match, an opportunity that Christopher Fragala of Dolce Design New York took advantage of. “We were referred to the owner by a friend of theirs we wrapped a boat for,” he said. “We were attracted to the project for many reasons, especially since we were given full control of the design aspect of the project. They were looking for a design company that had extensive background in design and interior media application. We had a brief interview with the project manager who upon reviewing our portfolio and with the strong recommendation felt we were suited for the project.” But while a word-of-mouth recommendation to an independent dealer looking for a PSP to design and create eye-catching art work is the holy grail of auto dealership clients, it’s not the only way for printers to get into this market. There are several other very distinct types of printing that dealerships of all types are need of. Some of the larger groups have created small shops in-house to help with projects, but even then they still do look for partners to outsource certain types of jobs to. The key is to know what types of print products the dealership might need, and be able to pitch them accordingly. Vehicle Wraps It should be no surprise that vehicle wraps are a big potential market when it comes to printing for automotive dealerships. And the fact is, while it seems like an obvious fit, many dealerships haven’t given much thought as to how wrapping can help them sell more cars. “A lot of people running dealerships may not know as much about vehicle wrapping as someone like a fleet company,” noted Tommy Fricano, regional manager at Avery Dennison. “A lot of times it’s having that face time with the dealership and showing them what it really is, and even doing a test run.” Fricano also noted that wraps don’t necessarily have to be over the entire vehicle. “A lot of customers Wide-Format & PrintingNews.com Signage | April 2016 25
WideFormat_And_Signage_April_2016
To see the actual publication please follow the link above