LA Metro Expands Use of Digital Signage for Disseminating Transit Arrival Information OS ANGELES IS A CITY that has long been notorious for its congested freeways and its gridlocked streets, but the Los Angeles County Metropolitan Transportation Authority (Metro) is doing its L part to change that perception. Metro operates a 2,300-vehicle bus fl eet and 275-vehicle rail fl eet with a daily ridership of nearly 1.3 million. It has grown to become the third largest public transit agency in the United States. Some of the most notable growth has come through the expansion of Metro’s rail network over the course of the past few years. In 2016, Metro Gold Line and Metro Expo Line expansion projects opened up 13 new light rail stations, connecting Azusa and Santa Monica to its rail network. Metro has the most active transit expansion initiative in the country with a $5 billion annual budget and is relying more and 22 | Mass Transit | MassTransitmag.com | MARCH 2017 more on technology solutions like digital signage to improve information dissemination to its riders. As Metro continues to expand, integrating technology to further improve the passenger experience has become a priority. Since 2011, Metro has generated bus and rail arrival predictions based on in-vehicle GPS locater data for bus and track circuits for rail. Th is technology has allowed Metro passengers to access real-time information on arrival times via the web, the GoMetro smartphone app, or cell phones via text message. Usage of the Nextrip technology has grown every year since its introduction and now nearly one third of all trips made across the Metro network have been assisted by real-time arrival information. Metro has also moved to streamline the fl ow of information through the implementation of digital signage. Digital display screens have been installed throughout rail stations and transit centers to convey information regarding arrival times, destinations and service delays. Displays at transit centers facilitate multimodal trips with information regarding connection to the regional rail network. By Al Martinez Metro is relying on technology solutions like digital signage to improve information dissemination to its riders. Metro Metro INTEGRATING TECHNOLOGY to further improve the passenger experience has become a priority for Metro. DIGITAL SIGNAGE has been installed throughout rail stations and transit centers to provide real-time arrival and departure information.
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