She has also been invaluable in helping
improve TriMet’s marketing eff orts
around recruitment and advancing outreach
eff orts to vulnerable and underserved
communities.
Parker is also playing a critical role
in the development of the outreach and
marketing eff orts related to an upcoming
low-income fare program that will reduce
the cost of transit for individuals below
200 percent of the federal poverty line.
In 2017, Parker was awarded the Association
of Commuter Transportation
40 Under 40 Award. She continues to
grow her knowledge base, graduating
this summer with her MBA from the
University of Oregon. Her work has been
featured in a number of publications
from local media to the Washington Post
and her eff orts led to winning back-toback
American Public Transportation
Association grand prizes.
Fact:
In her personal
life, she is
an exercise
instructor and is
the creator and
co-host of “Black
Girl Magic,” a
podcast that talks
about racial and
women’s rights
issues that are
happening across
the country.
MassTransitmag.
com/12422363
For more information, visit www.MassTransitmag.com/10944708
SEPTEMBER/OCTOBER 2018 | MassTransitmag.com | Mass Transit | 17
WORKING AT THE LOCAL STATE FAIR
at the green sustainability tent in her fi rst
week of work was when Lauren Parker
saw the impact that comes with transit
and changed her “work” to her “career.”
Previously with GoTriangle, in North
Carolina, she managed a small team to
create, direct and manage all of the marketing
and social media communications
for three separate brands: GoTriangle,
GoDurham and the regional transportation
demand management program.
Parker currently serves as TriMet’s
manager of marketing and outreach
services and is responsible for a number
of high-profi le externally facing channels
and campaigns, including a $31 million
pass sales program.
She was instrumental in launching the
agency’s marketing campaign around the
new Hop Fastpass electronic fare system,
which won an American Public Transportation
Association AdWheel award.
Th ey created innovative community
based outreach and fun opportunities
to build the brand, including the Hopster
mascots, the HopMobile, and by attending
community events.
“Stay informed and always keep your ear to
the community. They will give you some of the best
ideas and answers you weren’t even looking for.”
Lauren B. Parker,
MBA
Manager of
Marketing and
Outreach
TriMet
/10944708
/MassTransitmag.com
/12422363