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GraphExpo Show Daily September 14 2015

HP Unlocks Mass Customization Capabilities to Produce 200,000 BUnique Bud Light Cans ud Light adopted HP (Booth 1202) digital print technology to produce 200,000 unique, limited-edition Festival cans available at 2015 Mad Decent Block Party music festival events, making Bud Light not only the first beer, but the first brand in the U.S. to use HP SmartStream Mosaic for mass customization. In celebration of the music, culture, and artistry the Mad Decent Block Party festival is known for, the beer brand sought to capture the energy of the summer music scene through this first-ever custom packaging campaign for the U.S. market. Leveraging an HP Indigo WS6800 Digital Press and HP SmartStream Mosaic, 31 designs were transformed into more than 31 million possible graphics, ultimately creating 200,000 unique can designs, with no two cans exactly alike. These special edition Festival cans are currently available at Mad Decent Block Party events through September in cities across the U.S. and Canada. “This project would not have been possible without HP digital print technology, which allowed us to experiment and create an original experience with America’s favorite beer,” says Valerie Toothman, VP of Innovation, Anheuser-Busch. “Today’s consumer is seeking unique, customized experiences. Consumer reactions at this summer’s Mad Decent Block Parties are proving that custom graphics are indeed an impactful and relevant way to elevate a consumer’s experience with the Bud Light brand.” HP SmartStream Mosaic enables automatic creation of millions of designs based on core patterns, offering fast turnaround of highly customized campaigns where every copy is different. With a high degree of automation and tight integration with the converting process, this award-winning design software is helping the world’s leading brands deliver one-of-akind “Customization on a global scale is the next frontier for brands,” says Doris Brown-McNally, Worldwide Brands Business Development Manager, HP. “HP digital print offers the ability to quickly create and produce millions of unique designs, and Bud Light is the latest brand to leverage our mass versioning technology to craft a custom and shareable experience.” NPES 2015 Annual Conference and PRIMIR Fall Meeting FUTURE PRINT: Champions of Change October 2628, 2015 Four Seasons Palm Beach, Florida www.npes.org Bell and Howell Invites Visitors to B“Think Big” at GRAPH EXPO 15 ell and Howell (Booth 1839) is displaying new products and services at GRAPH EXPO 15 that highlight the company’s evolution beyond mail to software and hardware for printer sales, wide format print, independent maintenance, robotics, eCommerce, information infrastructure, cash management, and smart card production. Themed “Think Big, Think Bell and Howell,” the booth features robotics demonstrations, a book signing by marketing expert Jeffrey Hayzlett, new products, and more. A working Savioke service robot highlights Bell and Howell’s robotics expertise. Bell and Howell welcomes noted author, media personality, and former Fortune’s 100 CMO Jeffrey Hayzlett on Monday, September 14th from 4:00 – 5:00 pm. Hayzlett will be signing copies of his best-selling book Think Big, Act Bigger at a special reception in Booth 1839. Making its debut at GRAPH EXPO is the new Producer Package Mailer, a high-speed inserter for rigid and bubble mailpieces. This system automates the insertion of documents into clipboard mailers such as FedEx, UPS, and USPS. Some of the booth highlights include: Bell and Howell Services – A new hourly rate structure provides flexibility while my.bellhowell.net facilitates parts ordering. Inveloper – A unique green technology that wraps content in customized envelopes and eliminates waste. New upgrades include multiple matching between letter-insert-envelope webs with automatic synchronization, in-line envelope window making, and/or flap-profile die cutting, and more. Producer – This inserter processes a wide variety of complex applications at speeds up to 22,000 cycles per hour. Enterprise Software Solutions – Improves shop-floor management, plain-paper-factory concepts, and customer communications. Criterion Apex DM – A fast, modular sorter to commingle letters for postal discounts. Criterion Elevate – Provides advanced sorting capabilities within a small footprint. Ideal for lockbox applications, inbound mail, and vote-by-mail platforms. ParcelMgr – Horizontal sorter that handles a very wide range of packages and flats. CartonWrap – Patented, unique solution to dim-weigh pricing requirements. Creates boxes in-line around products for justin time shipping ideal for eCommerce. packaging campaigns. Mohawk Debuting Two New Substrate Lines at GRAPH EXPO 15 Mohawk (Booth 3002c) is debuting two new substrate lines at GRAPH EXPO 15 at its booth within the Materials Matter pavilion, where attendees can obtain samples of high-quality envelopes, innovative digital substrates, and a new line of swatchbooks. “The entire Mohawk product portfolio is designed to bring craftsmanship, tactility and quality to print. Whether GRAPH EXPO attendees are looking for fine text and cover papers, or innovative specialty substrates for digital, offset, or letterpress print projects, Mohawk has the perfect material to bring a print project to life,” says Bart Robinson, Senior Vice President, Marketing, Mohawk. “We know when we encounter well-made things. They last longer, look more beautiful and feel good in our hands. To put it simply, materials matter,” says Chris Harrold, Vice President Business Development and Creative Director, Mohawk. The two new substrate lines are Mohawk Synthetic Performance Polyester and the Mohawk Pressure Sensitive Select Collection. New performance polyester Mohawk Synthetic Performance Polyester is a new digital synthetic film designed for a variety of everyday durable applications. The product line includes 5, 8, 10, and 14 mil caliper options, in a 93 bright white shade for printing on dry toner presses. Mohawk Synthetic products are ideal for applications that require a high level of durability, such as menus, manuals, maps, ID cards/badges, parking passes, road race bibs, outdoor tags/ signage, all weather manuals, luggage tags, POP displays, table tents, and more. Expanded pressure-sensitive substrates Mohawk’s expanded line of pressure-sensitive substrates, now featuring Standard, Select, and Kiss Cut Collections, offer a wide range of options for digital labels and signage, including a variety of sizes, calipers, face stocks, and adhesive strengths. The new Select Collection features white polyester and vinyl labels in the three most popular adhesive strengths: permanent, removable, and ultra-removable. With HP Indigo and dry toner optimized versions, this new collection is designed to run on a range of digital printing equipment including light production. Official Show Daily | PrintingNews.com GRAPH EXPO | September 14, 2015 | 49


GraphExpo Show Daily September 14 2015
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