Inkjet’s Age The Hyper Local Newspaper Revolution Inkjet opens up new possibilities for newspapers, but the adoption has been slow. By Toni McQuilken The world of newspapers is changing. While it hasn’t happened overnight, and the traditional model isn’t going to vanish either, there is no denying that the way people around the world consume their news is changing. Technology platforms is one reason for the shift , with many people, especially among the younger generation, turning to their mobile phones, computers, and tablets as their consumption engine of choice. But changes in the technology of print has also played a role. Inkjet, in particular, has opened up new possibilities for printers of all types, but newspapers are seeing one of the more obvious shift s as more publishers worldwide are experimenting with a “hyper local” model. But before you can discuss how the hyper local movement is shift ing newspaper publishing, you fi rst have to defi ne it. Aft er all, there have been versioned editions of the major newspapers— think the New York Times or Washington Post with their national and international editions, or the morning and aft ernoon editions of most city-based newspapers—but hyper local is far more specific. A hyper local newspaper won’t just be focused on an urban city, for example. It could be targeted to a specifi c neighborhood in that city, with as many versions as there are neighborhoods. Th e content in hyper local newspapers is then geared specifi cally to that neighborhood, in this example. A reader won’t 20 Printing News ® September 2016 PrintingNews®com
Printing_News_September_2016
To see the actual publication please follow the link above