Table of Contents | April 2015 On the Cover Owners of franchised print operations take aim at more profits in 2015. QP’s coverage of how they performed last year begins on page 10. 10 Annual Franchise Review More New Blood, Outside Sales Representation, Mailing, Wide-format Print Services, and Other Trends for 2015. By Mark Vruno 14 Executive Q&A: Fred Collins, CEO, DFS DFS has been exclusively serving the trade for more than 30 years. Collins shares his insights on the company and the market. By Mark Vruno 16 What’s Working in the World of Personalized Printing? True personalization goes beyond a name. What are some ways to increase the level of personalization that are within reach of most commercial printers and their clients? By Heidi Tolliver-Walker 18 Packaging’s Potential: There’s No Containing It For the right print service providers who are willing to pursue the packaging opportunity in the right way, the payoff can be sizable. By Jeffrey Steele 20 In-Plant Profile: Major Metropolitan City Chooses Sharp A Southern California in-plant turns to Sharp to institute a more cost-effective, efficient MFP business model. Staff Report Web Exclusive: The Form and the Function The million, perhaps billion, dollar question, is: all of these iterations and examples of functional printing are “printing,” sure, but do they represent opportunities for ink-on-paper printers? MyPRINTResource.com/12045053 Columns 22 Association Insights By Megan Grguras, PIA 23 Digital Original By John Giles 24 Sales Clinic By Joe Rickard 26 Money Talk By Stuart Margolis 27 Winning Strategies By Mitch Evans, Epicomm 28 Executive Suite By David Claerbaut, PhD 29 Case Study By Tom Crouser 38 Johnson’s World By Steve Johnson Departments 4 Editorial: Presing On 6 Printing News 30 Supplier Directory/Classifieds 34 Ad Index 36 New Products Features Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 38, Number 7, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement. Entire contents copyright 2014, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $50; two-year: $95 to U.S. and possessions; Canada/Mexico: one-year: $70; two-year: $135. Other countries, one year: $100; two-year: $190. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks’ notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. MyPRINTResource.com Quick Printing | April 2015 3
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