Wrap Like a Rock Star:
A close up of the Bullseye truck wrap.
How to Succeed in the
VEHICLE GRAPHICS
BUSINESS
If you aren’t already in the business of wrapping as a print service provider, you’ve probably
considered taking the leap. Here’s why vehicle graphics might be an opportunity you can’t
afford to miss.
By Laurie Weller
When it comes to brand marketing, there is no substitute
for a great vehicle wrap.
A single vehicle wrap can generate between 30,000 and
70,000 impressions a day, according to the Outdoor Advertising
Association of America. Fleet vehicle advertising boosts
name recognition 15 times more than any other form of
advertising. And 30% of mobile outdoor viewers indicated
that they would make a buying decision based on the ads they
see. A whopping 96% of Americans travel in a vehicle as either
a driver or a passenger each week.
If you aren’t already in the business of wrapping as a print
service provider, you’ve probably considered taking the
leap. While the fi eld is competitive, it continues to grow, and
experts agree there are opportunities for those with the right
equipment, skills, business acumen, and drive.
“Th e hottest areas are still going to be the specialty wraps—
race cars and off -road trucks are really good industries,” said
Eric Goodwin, President and CEO of Garage Graphics, located
in Orange, California. “Th ere are also a lot of cars being
wrapped for companies.”
Matt Richart, Co-Owner of Digital EFX Wraps based in Louisville,
Kentucky, and an instructor for Roland DGA’s “Born to
Wrap” workshops, sees demand growing on the commercial
side of the market as well.
“It used to be that wraps were additions to a company’s
marketing program,” he said. “ Co-owner of Digital EFX Wraps, Matt Richart demonstrates vehicle wrapping Now fi rms are taking money
during one of Roland DGA’s Born to Wrap workshops.
10 Wide-Format & Signage April 2018 PrintingNewscom
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