Editor’s Note
Signage isn’t
Slowing Down
We are more excited than ever to show you what’s new in the area of print and signage, and
bring you breaking coverage on the trends to look out for in the coming year.
It’s only April and it’s already been a huge year for print and signage. As Sal Sheikh, Canon’s Vice
President of Marketing for Wide Format Printing Systems, illuminates on page 24, one of the most
talked about movies of the year has the word “billboard” in its very name. Th ree Billboards Outside
Ebbing, Missouri nabbed two Oscars for Best Performance by an Actor and Best Performance by an
Actress. It was also nominated for 5 other categories, including Best Picture and Best Original Screenplay.
Th e 2017 drama presents the story of a mom who challenges authorities to solve her daughter’s
murder. She uses the power of signage to communicate and make sure her message can’t be ignored.
Where are the boundaries between work and
leisure when signage makes its way to entertainment?
At the time of writing this, ISA Expo is scheduled
to begin tomorrow. We are more excited
than ever to see what’s new in the area of print
and signage and bring you breaking coverage
on what trends to look out for in the coming
year. Between ever-emerging innovations in
vehicle wrapping (which you can read all about
on page 10) and our Project of the Year winner
FASTSIGNS franchisee Karrie Brock (featured
on page 14), it’s clear print and signage is not
slowing down. We’re ready to keep up. Are you?
Find this article at
PrintingNews.com/12403915
Rebecca Flores
Managing Editor
Rebecca Flores is an editorial
professional with more than 7 years
experience in content management,
corporate communications,
and leadership. With a demonstrated
history of success in writing and
editing, in addition to a keen insight
for current trends, she brings an
energized approach to coverage of
the print and graphics industry.
Email Rebecca at Rebecca@
PrintingNews.com.
Even when indulging in the comfort
of reality tv with a glass of pinot on a Monday
night, you can’t get away from it. As our new
Associate Editor, Amanda Santiago presents on
page 18, signage made impressions across the
country (760 million to be exact) as Bachelor
fans made their disappointment towards Arie
Luyendyk Jr. known aft er he unceremoniously
dumped his fi ancé of 6 weeks on ABC’s Th e
Bachelor. Th e digital signs didn’t mince words
and read “Arie...not okay, just leave. - Everyone.”
Even last night when I was playing pool with
friends at a local bar, I noticed the felt on the
table advertised Jägermeister and found myself
wondering, “What printer was used for this?
Who’s responsible for the vibrancy of the color?
How did they make sure it’d last on a surface
that’s seen a ton of use?”
Solvent Printer Innovation Progresses
Contributor Jeff Steele looks at the evolving technology surrounding solvent printing and reports
that a number of newer features and benefi ts are enabling print service providers to become
more effi cient, while turning out higher-quality work in faster times. The result is the ability to
tap new markets and new profi ts. Read more on page 20.
PrintingNewscom April 2018 Wide-Format & Signage 5
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