spent on a high-end car,
and they want it to be
fl at black or metallic—or
pink—a color the car
company doesn’t off er,”
said Harris.
Businesses are wrapping
to change colors
as well.
“For companies, it is
easiest to fi nd vehicles
out there that are
white,” he added. “So, for
example, we do work for
a reclamation company
whose brand color is
yellow. What they do is
lease the least expensive
Ford truck, which is white, and then we
wrap it yellow, and put lettering on it.
Th ey can get the exact color they want
and do it economically. And, they can
change it out easily.”
Regardless of the product delivered,
Bluemedia applied the bold Ping wrap
to this small van.
Richart emphasized that serving
a wrap client takes more than
skill and artistry.
“Our clients want to deal with a
company and people who treat them
fairly, do what they say they are going
to do, and answer
the phone,” Richart
said.
Howland agreed.
“Success always
comes down to serving
the client well,”
he said. “You have
to take the extra
initiative to make
the client happy,
and sometimes it’s
the little things that
count. And, no one is
above a job. I’ve seen
our owners grab a
squeegee to fi nish a
wrap. When it is ‘all
hands on deck,’ it is all hands on deck.”
“Never stop learning,” concluded
Richart. “The day you think you
know everything is the day you go
out of business.”
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