In 2017, FASTSIGNS franchisee Karrie Brock captured the attention of Wide-Format & Signage magazine when she won our
Project of the Year award. Brock won for her team’s superb execution of an original interior, exterior, and architectural
branding package created for the fast-casual restaurant City Egg. The concepts Brock and her team made for
the restaurant proved that FASTSIGNS is much more than a sign execution company. Brock spoke to Wide-Format &
Signage about how she and her team formulated City Egg from the ground up, giving life to a new brand.
Ten Star Enterprises has been working with Brock for over
15 years, and their franchise Scramblers—a sit-down breakfast
and lunch restaurant geared towards baby boomers—is
one of Brock’s biggest accounts at
her Toledo, Ohio FASTSIGNS. Th e
owners of Scramblers approached
Brock with the desire to create a
fast-casual restaurant for customers
on the move.
City Egg’s custom made ordering kiosks.
“Scramblers is one of our largest
accounts. When the owner approached
me with this new project,
it was a career win and dream job.”
said Brock.
When they found the right
space for the project, Brock was
charged with the task of generating
a name, proposing a brand
concept, and creatively driving
the entire project.
Scramblers made it known that
they wanted this new fast-casual
restaurant to be geared towards
millennials, but that didn’t phase
Brock when working on execution.
“We already knew that fast-casual
is geared towards millennials,
so it was a no brainer,” Brock said.
Millennials make up 25% of the
U.S. population. This generation
of consumers (ages 18-33) is a force to be reckoned with.
According to a report by Morgan Stanley Research, millennials
account for 51% of fast casual restaurant custom-
• UV and Eco-solvent printable optically
Clear
PET
• Clean room
manufactured
• Scratch resistant
Films
• Textured PET
Films
935 National Parkway Suite 93553, Schaumburg, IL 60173 • Tel: 800-806-8977
info@lintecofamerica.com • www.digitalwindowgraphics.com
For more information, visit PrintingNews.com/10006436
PrintingNewscom April 2018 Wide-Format & Signage 15
/10006436
link
/PrintingNews.com