Viral ‘Bachelor’
Billboards Prove the
Power of Signage
On March 6, Outfront Media got an email from “Bachelor” fans
looking to make a big splash. By 12 p.m. billboards were up.
“The Bachelor” billboards in Times Square, courtesy of Outfront Media.
By Amanda Luz Henning Santiago
On Tuesday, March 6, billboards aimed at Th e Bachelor’s Arie Luyendyk Jr. circulated throughout social media. Th ey appeared
to be a direct response to Luyendyk Jr. publicly breaking up with his new fi ance Becca Kufrin during the show’s
season fi nale that aired the night before, for runner up Lauren Burnham. Sixteen billboards across the country read:
“Arie...not okay, just leave. - Everyone.”
At around 8 a.m. that Tuesday morning, Carly Zipp, Senior
Director of Communications, Sponsorships, and Events at
Outfront Media checked her inbox and saw she had received
an email from fans of Th e Bachelor. Upset by the show’s fi nale
the night before, they wanted to make a big statement before
its second part (that would be taping that evening), and they
wanted to enlist Outfront Media to help them do it. By Noon,
billboards conveying the fans’ “disgust” went up in New York,
18 Wide-Format & Signage April 2018 PrintingNewscom
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