they had used for advertising and
investing in vehicle wraps instead. A lot
of the trade organizations for plumbers,
electricians, and other small businesses
are telling these companies that they
need vehicle graphics.”
Setting Up for Success
So, what does it take to get started
and —more importantly—to succeed
in this business?
“If you’re thinking about getting into
the business of wrapping vehicles,
learn as much as you can, take it very
seriously, and reach out to manufacturers,”
said Kris Harris, Vice President
and Co-Owner of Road Rage Designs,
which operates out of locations in
Spring Grove, Illinois and Union
Grove, Wisconsin.
Goodwin recommends PSPs take
advantage of classes.
“Th ere are many available, and when
you are there you are able to ask all
your questions on the spot,” he said.
Road Rage Designs created a “Finding Dory” wrap for this small Coppertone van.
“You can use the soft ware, start designing,
and get tips in these areas. Th e
Internet has a lot of valuable information,
too.”
According to Harris, getting certifi ed
by 3M or another industry organization
is a must, especially if a shop is looking
to do business with larger clients.
“National accounts go to the certifi -
cation websites and look for these businesses,”
she said, adding that 3M, PDAA,
and UASG all off er certifi cations.
Brian Howland, Account Executive
for Bluemedia of Tempe, Arizona, advises
PSPs to invest in a quality 64-inch
wide-format printer and laminator.
“People are turning to latex printers,”
he said. “Th ey print beautifully, are
much easier on the environment, and
you don’t have outgassing. Th e speed
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