7 SEO Tips Take you Through 2016 How hard would it be to have a impact you faster than any other change. Put important keywords at the beginning of a title tag, but avoid using the same title tags on multiple pages in meta descriptions. Make sure your title tags and meta descriptions are attention grabbing Tip 4. Check your directory submissions. Often overlooked, you need to make sure your company is listed in Google Places, Yellow Pages, Yellow Book, and Yelp. You also want to be sure you are listed in local directories like those maintained by the chamber of commerce and other business organizations. Tip 5. Make sure keywords have prominent placement. Use long tail keywords, a three and four keyword phrase, to tell very specifically what you are selling. To find the best keywords, use Google’s Keyword Planner. Use keywords to drive visitors to specific landing pages with strong calls to action to get higher lead conversions. Tip 6. Use your site analytics. This will show you what pages people are looking at and where they are coming from, and if directing customers to landing pages is working. The analytics will show if what you are doing is working or if it needs to be changed. Tip 7. Go mobile. Not having a mobile site will affect your ranking. Google has tools to test your website to make sure it is mobile compatible. NPES 2015 Annual Conference and PRIMIR Fall Meeting FUTURE PRINT: Champions of Change October 2628, 2015 Four Seasons Palm Beach, Florida www.npes.org successful print shop if customers couldn’t find you? Are you making it easy for customers to find you on the Internet? Tawnya Starr, President of PrinterPresence by Firespring (Booth 658), shared seven tips on how to improve local search engine optimization (SEO) that have helped her clients increase revenue by 30% with existing clients. For most printing companies, business is local. To compete for customers on a national scale is unrealistic for most printers because of the high cost, so the emphasis needs to be on customers in the local geographic area. Printers who apply Starr’s seven tips should start seeing results in Internet activity within the month. Changes should be simple to make so the results can be seen quickly. Tip 1. Use keywords in your URL. If you have a domain name that you don’t like, change it to something more meaningful. If your website analytics show that people are coming to your site, don’t change it. Tip 2. Use keywords in your title tag. Tip 3. Use keywords in your meta descriptions. Meta descriptions tell the end user what you are about. Don’t talk equipment, reposition your information to describe how you solve specific problems. This change will Mail America Purchases Two Xeikon 9800 Presses at GRAPH EXPO 15 Xeikon (Booth 849) announced that Wheeling, WV-based Mail America has purchased two Xeikon 9800 digital color presses at GRAPH EXPO 15. Mail America is looking to further expand its production of high-volume direct marketing pieces with the new presses. The two Xeikon 9800s will provide even more speed, greater print quality, and higher versatility to the company’s portfolio, while reducing their production costs. Mail America purchased its first Xeikon press in 2003. Mail America’s President Richard Dlesk said, “We need to constantly evolve to meet and exceed our customers’ expectations. We run our equipment hard—we run it a lot. The new Xeikon 9800 is built to handle higher production volumes at lower cost. This gives us the ability to lock in a more secure price point on our products, which will directly benefit our customers.” Between 30 and 40% of Mail America’s production is on thinner substrates. The Xeikon 9800s will allow Mail America to print these applications at a much higher speed and at exceptional quality levels. “We have a demanding audience and our customers want products delivered quickly,” Dlesk said. “We congratulate Mail America on their purchase and are thrilled to continue our partnership with them,” said Patrick Van Baelen, Vice President of WW Marketing at Xeikon. “We’re continuing to see increased demand for our digital document and commercial printing technology that helps companies like Mail America expand their production capabilities, especially in unique application formats. We are excited to be a part of their continued success.” Documobi Introduces Next- BGeneration Mobile Software App arb Pellow, InfoTrends, introducing Documobi, outlined the dramatic growth of mobile devices over the past few years. “Today,” said Pellow, “consumers are more willing to share data in mobile applications from trusted sources.” A new mobile technology, launched in January 2015, is now allowing all types of printed media to become a real time digital interface between brand and customer, creating data-driven, uniquely personalized mobile content within a brand-controlled environment. According to Peter Lancaster, CEO, Documobi (Booth 557), Documobi Fuse was developed for print, unlike QR codes and AR. The technology is transparent and brings all the different technologies into a unified experience. The U.S. Patent describes it as the system and method of embedding and linking user-generated content (video, audio, and social) into printed media via phones, tablets, and wearable devices. Documobi FUSE can integrate with cross-media/multichannel platforms such as XMPie (Booth 613), GMC Inspire (Booth 4051), MindFire Inc. (Booth 657), and EFI DirectSmile (Booth 1902), via the end-point agnostic API. The technology allows the brand to have a direct relationship with its own consumers. There is no need for the consumer to download an additional or separate third-party scanning app as Documobi FUSE’s scanning technology sits inside the existing brand app (via an SDK). InfoTrends’ research shows mobile presents a unique communication opportunity as it transforms why, when, where, and how consumers can engage with brands and businesses. Documobi FUSE technology can link the device and the user’s information (supplied by a cross-media or marketing platform) to enable real-time marketing based on the customer’s preferences and location. FUSE can also be embedded into a brand’s existing mobile app for further security and brand control. More importantly, said Pellow, the printers’ sales representatives believe they can sell the service. The product has a very strong value proposition and is easily demonstrated. The sales staff can use a “show, not tell” approach so the customer can see the mobile solution in action. Aleyant Acquires Keen’s AWeb-to-Print Business leyant (Booth 439) has acquired San Francisco-based Keen’s web-to-print business. Aleyant’s acquisition includes Keen’s web-to-print technology platform, web-to-print customers and their name, logo, and brand. Current Keen web-to-print customers will be able to transition to Aleyant’s award-winning Pressero web-to-print platform. Aleyant will also take over Keen’s Web2Award-winning “Print Is Big” industry promotion campaign. The PrintMo marketplace service is not part of this transaction and will continue to operate as a separate service. “We welcome Keen customers to the Aleyant family and hope to meet some of them in person during GRAPH EXPO,” said Greg Salzman, Aleyant’s President, “The Keen webto print software has some interesting technology, which of course we will be exploring.” “We’ve gotten to know Greg and his team at Aleyant over the years and more recently,” Vitaly M. Golomb, Founder, Keen Systems said.” Going forward Golomb will expand his ongoing entrepreneurship ecosystem initiatives in U.S. and Europe. Official Show Daily | PrintingNews.com GRAPH EXPO | September 16, 2015 | 49
GraphExpo Show Daily September 16, 2015
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