Fast, High-Quality Wide Format Printing is Transforming Business With the growing demand for large indoor posters, signs, point-of-purchase graphics, and banners, printers need the extra speed to produce more jobs faster. Thanks to the ultra-fast, high-quality Xerox (Booth 613) Wide Format IJP 2000, many businesses are completing jobs 40 times faster than they do now. The device prints as fast as 6" per second or less than five seconds for a 24x36" sign. That’s more than 40 times faster than the several minutes or more traditional plotters take to produce the same poster. On the market now for more than two years, the Xerox Wide Format IJP 2000 has helped to transform the businesses Xerox Wide Format IJP 2000 GPA Reinforces Commitment to Toner Digital Market GPA (Booth 3822) reinforces its commitment to serving the toner digital marketplace with additional resources. Since formally entering the toner digital market in 2013 and informally servicing it for years before, GPA continues to expand its range of substrates and support of many print shops around the world. For example, Capital Graphics in Saint James, NY found itself in a position that many print providers would envy—its wide format volume was on the verge of outweighing its production capacity. After landing new deals that increased its production by 2,000 signs per week, they found themselves in need of a more productive printing device. Previously, the nine-employee company was serving customers, primarily local supermarkets and food wholesalers, with five traditional, multi-pass inkjet devices. Producing an average of 500 signs, posters, and banners per week, production time was slow, averaging four minutes per piece and limited Capital Graphics growth. According to Capital Graphics President Phil Lynch, the company’s clients demand fast turnaround. It is fairly common for customers to submit work at the last minute and then require same-day turnaround. “We will often receive a job in the middle of day where a customer needs 60 signs. We typeset the job, send it back to the customer for approval, then print and ship it in the same day,” says Lynch. Fast turnaround is critical for time sensitive sign and display materials that must arrive in stores to coincide with the start of new promotions. will often send us materials one or to bring new opportunities for growth and innovation to their customers. GPA is announcing that Craig Surette has joined the GPA team as the Toner Fusion Market Director. Surette is a resource of product expertise and strategic insights for GPA’s customers, and strengthens GPA’s customer and partner relationships. Additionally, he will work to add new and innovative substrates to advance the capabilities for those who have toner digital press equipment. He has more than 20 years of experience in the graphic arts industry. With the addition of a Toner Fusion Market Director, GPA rounds out its team of technical and product experts to further support their customers who have one type or a variety of press technologies. GPA currently serves the toner digital market with its vast product selection and sampling program, which includes printed samples and artwork. GPA continues to lead the market by remaining both proactive and responsive in anticipating and fulfilling their customers’ diverse needs. Lynch explains, “Customers two days before they are due in-store. We would have to run our large format printers all day long to keep up with demand, and it still would have been difficult to make the deadlines. We needed a high-speed production machine to handle our new accounts.” Seeking a more productive printing solution, Capital Graphics acquired a Xerox Wide Format IJP 2000. It has permitted the firm to avoid adding a second shift while delivering “fantastic” print quality, cost savings of 20 to 25%, and a five-fold increase in print volume, according to Lynch. “With our other wide format devices, we would have to stop the machine, take out the old roll, put in a new roll, and line up the roll… and all of that takes extra time. The Xerox Wide Format IJP 2000 knows when it reaches the end of the current roll, so it retracts and automatically loads the next roll—another time-saver,” says Lynch. “We can’t believe the speed of the machine. What used to take us all day to print can be printed in an hour or so.” Investing in the Xerox Wide Format IJP 2000 has allowed Capital Graphics to efficiently accommodate capacity growth and bypass traditional production constraints. Without the Xerox Wide Format IJP 2000, the additional work would have required more equipment and an additional shift. Instead, the speed, quality, and small footprint of the Xerox Wide Format IJP 2000 have boosted capacity, reduced the cost per print, enhanced competitiveness, and further grown business. Published by SouthComm Business Media, LLC. 1233 Janesville Avenue, P.O. Box 803 Fort Atkinson, WI 53538 | www.southcomm.com EXECUTIVE DIRECTOR/PUBLISHER Kelley Holmes EDITORIAL DIRECTOR Denise M. Gustavson CONTRIBUTING EDITORS John Giles Toni McQuilken Richard Romano Jeffrey Steele Heidi Tolliver-Walker Mark Vruno Joann Whitcher ACCOUNT EXECUTIVES Kimberly Jorgensen Paul Zimmerman PRODUCTION MANAGER Connie Wolf PRODUCTION DIRECTOR Steve Swick ART DIRECTORS Meredith Pennewell Yuly Osorio PREPRESS MANAGER CHRIS FERRELL CEO ED TEARMAN CFO BLAIR JOHNSON COO GERRY WHITTY VP, Marketing ERIC KAMMERZELT VP, Technology CURT PORDES VP, Production Operations GLORIA COSBY Excecutive Vice President Jeremy Winters The GRAPH EXPO 15 Show Daily Press office is located in room S501d. Copyright 2015: SouthComm Business Media, LLC. Produced by the editors of Printing News, Wide-Format & Signage, Inkjet’s Age, and PrintingNews.com. GRAPH EXPO 15 is produced by Graphic Arts Show Company (GASC®), and sponsored by the Industry’s three leading trade associations: the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services (Epicomm); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies; and the Printing Industries of America. Visit www.gasc.org for further information. 6 September 16, 2015 | GRAPH EXPO Official Show Daily | PrintingNews.com
GraphExpo Show Daily September 16, 2015
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