Heret Printing Takes Luxury Packaging to New HHeights with HP Indigo 30000 Digital Press eret Printing, a third-generation, The project was a trailblazer for Ahava on multiple counts: colorful design, box-bybox customization, quality, speed, and sellin. “We needed packaging that customers would associate with spring and that would make the box look like a gift,” explains Danon. “It took only a day at Heret to do the design, and—boom!—it was produced, 10 days before the deadline!” Heret’s adoption of the press has been a bonus for Ahava from the outset. “We need very fast turnaround, and with digital technology, we can get faster results with more flexibility,” says Rahel Danon, CMO, Ahava. “Aside from the very good print quality and giving us the customization advantage, the HP Indigo 30000 is very fast, and we can cost effectively print lower quantities, which gives us an inventory advantage.” MITSUBISHI IS PRINT Heret Printing worked with Ahava to produce these unique gift boxes. MITSUBISHI GOES METAL! CRON-ECRM UV Model G Series The Next CTP Solution from Mitsubishi. We have the right CTP and right plate for every application. Mitsubishi Imaging, Inc. has expanded its portfolio to include a conventional CTP option, the CRON-ECRM UV CTP Series, to its polyester and paper platesetter product line. The CRON-ECRM is a metal plate imaging system o€ ering ‚ exible conƒ gurations, 16 to 96 liquid cooled diode channels that can produce up to 75 plates per hour, for varying customer requirements. With a linear magnetic drive for friction free movement, mix and match components to run fully-automated to manual and a wide range of plate formats, 26” to 72”, the CRON-ERCM is the perfect economical solution for the o€ set CTP mid-size print market. Call (800) 925-3200 x 13268 for more information or visit our website, www.mitsubishiimaging.com. To nd out more, visit us at www.mitsubishiimaging.com booth 631 at Graph Expo. ©2015 Mitsubishi Imaging (MPM), Inc. Code CRON1 family-run firm, has been innovating for over 100 years. In 2014, the Israeli company installed the world’s first HP (Booth 1202) Indigo 30000 Digital Press. Heret spent two years researching its options and was determined to obtain capabilities that would truly set it apart. “Israel is small, and competition is tough,” explains Yarden Ben-Dor, Executive Vice President. “We want to be the only ones who can print what we print.” In addition, Heret wanted to be able to cost-effectively produce short runs. “In our market, 5,000 boxes is the average, and that’s definitely short run,” says Ben- Dor. “We work with lots of boutique manufacturers, and even the bigger companies are doing shorter runs as a way to be more competitive.” Since installation last year, Heret has been moving jobs from offset to digital. In particular, because of the huge cost of media waste with offset, Heret now prints almost all jobs on metalized and other specialty papers on its HP Indigo 30000. Premium, high-margin digital jobs account for about 20% of the firm’s work. Heret Printing prints almost all jobs on metalized and specialty papers on its HP Indigo 30000. It’s not just about cost savings, but also about high-quality results. For Ahava, a premier cosmetics maker and a long-time customer, Heret printed 18,000 B2-sized metalized sheets on the HP Indigo 30000. “That’s far beyond the 1,500 to 2,000 sheets that we had previously used as a break-even point,” says Ben-Dor. With the new HP Indigo 30000, Heret is increasingly incorporating versioning, invisible barcodes, and personalization. It produces actual samples that customers use instead of making do with mock-ups. “It has greatly improved how we manage customers,” says Ben-Dor. “We can now send a print to the customer to approve, saving their time and ours.” In a different project that showcases how Heret is exploiting its digital capabilities to open new opportunities for customers, it partnered with Ahava to create 12,000 unique gift boxes for a special promotion. Using the HP SmartStream Mosaic application, Heret created 12,000 spring-themed images— unique variations of a handful of original master designs—and printed them directly on the HP Indigo 30000 Digital Press. Official Show Daily | PrintingNews.com GRAPH EXPO | September 13, 2015 | 21
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