Shenkar and Highcon ADesign for Production t a graduation ceremony at “Shenkar - Engineering. Design. Art,” 3rd year students showcased the products they designed with digital finishing in mind. A collaboration between Shenkar, one of Israel’s leading design schools, and Highcon (Booth 1939) culminated in a spectacular demonstration of what happens when design and production come together. This special project, promoted by Highcon, asked students to design real world products that would best show off the infinite design potential of the Highcon Euclid. The industrial design students were divided into 10 groups, each of which formed a studio to plan paper and cartonboard products that would both answer market demands and be suitable for production on the Euclid today and tomorrow. The students were encouraged to stretch their imagination and the results were impressive. Products ranged from jewelry to toys to pop-ups, to everyday household products and futuristic designs. Yaron Eshel, Highcon Applications Specialist, and a former graduate of Shenkar, says: “Using our machine as an industrial manufacturing platform, and with no preconceived ideas of the traditional production limitations, the students took their design concepts to the extreme. The ideas they came up with were innovative, artistic, and yet highly functional. They took the use of cardboard and paper to a whole new level of functionality.” GASC Welcomes Two Sides North America as a Co-sponsor of Annual Positively Print Award Program Print advocacy program recognizes the power and Tsustainability of print in the media mix he Graphic Arts Show Company (GASC) welcomes Two Sides North America as a co-sponsor of the annual Positively Print recognition program. In its sixth year, the Positively Print program is designed to recognize print advocacy campaigns that promote the enduring power and sustainability of print in today’s multi-channel media mix. “Two Sides is pleased to co-sponsor the Positively Print program as it so effectively aligns with our organization’s focus on the unique attributes, effectiveness and sustainability of print and paper,” states Phil Riebel, President, Two Sides North America, Inc. Intended to spotlight the variety of ways in which the effectiveness and sustainability of print are being promoted, the 2015 Positively Print awardee was recognized at the EXECUTIVE OUTLOOK Conference today. “The Positively Print program was created to acknowledge creative and effective print advocacy campaigns with the entire graphic communications industry,” says Ralph Nappi, President of GASC. “This year, together with Two Sides North America, we want to demonstrate Faculty advisors for this project were Avigail Reiner, Shira Borer, Ran Kazes, and Amir Lipsicas. “The Highcon initiative allowed us to bridge the gap between academia and the real world and expose our students to cutting edge technology. Our students were thrilled to be able to express themselves without the limitations of the existing, conventional technology,” says Lipsicas. The Highcon Euclid is the first fully digital cutting and creasing machine for converting paper, labels, folding carton, and microflute. The Euclid incorporates Highcon’s patented ‘DART’ (Digital Adhesive Rule Technology) to produce creases, and high-speed laser optics for cutting and etching. MGI JETvarnish 3D Changes John P. Pow Company’s Business Model Three years ago, the John P. Pow Company and MGI Digital Graphic Technology (Booth 3013) joined forces to help expand digital finishing options for the book publishing industry. Since then, JP Pow has been building and growing the range of its publishing and printing services portfolio with the MGI JETvarnish 3D Digital Finishing Solution. Together, John P. Pow Co. and MGI are helping publishers sell more books. A tradition of American publishing goes digital For over 70 years, the John P. Pow Co. has been providing expert lithography & print finishing services to some of the world’s finest publishers—with a nationally recognized specialty in both paperback book covers and hardback dust jackets. “Our original investment in the MGI JETvarnish 3D was designed to provide our clients with the highest quality standards and most flexible design options possible,” says Mark Finneran, JP Pow’s Vice President. “MGI’s technology helped launch us towards the digital future,” adds Finneran. “We’ve expanded our trade service business and experienced successful growth in “touch-centric” book cover market categories in publishing like holiday, seasonal, children’s, home décor, cooking, and technical works. Now we have more finishing options for all kinds of book covers and other types of commercial printing projects as well. The JETvarnish 3D produces a strong, finely detailed textures and a durable enhancement effect on many different coated and laminated substrate surfaces.” to companies involved in print that advocating for print can be done, and it helps to carry a powerful message that benefits the entire industry.” The 2015 Positively Print program is now open for submissions. This year’s awardee will join a highly creative lineup of recent past winners that includes: IKEA’s “Bookbook” Campaign (2014); Sappi Fine Paper’s “PRINT &” Book (2013); and, PrintCity’s-”PRINT! Seen! Lean and Green” campaign (2012). For complete information about the Positively Print program, or to submit an entry, visit: www.PositivelyPrint.org. Improved quality & project management Prior to working with MGI, John P. Pow Co. outsourced its spot UV work. Now, by bringing the JETvarnish 3D in-house, the company can manage its costs, ensure high quality, offer more customer options, and manage its production schedules more effectively. “For the last three years, the machine has been in continual production mode, at times going two shifts non-stop,” says Finneran. Profitable prototyping, short runs, and POD services Furthermore, the JETvarnish 3D’s ability to quickly prototype new designs and implement short runs has helped John P. Pow Co. increase its capacity for highly profitable customized projects such as limited editions, private printings, and eCommerce-driven print-on-demand (POD) services. Improved competitive position “The addition of MGI Digital Finishing Services has helped us establish a better competitive position,” Finneran continues. “The ability to quickly prototype and implement short runs gives us a sales advantage in our key target markets. The features and functions of the JETvarnish 3D give us something new to sell and show customers. The MGI digital enhancements are a brand new change in the industry and are a sexy and exciting advance towards the future of the print finishing business.” Increased quality enhances customer experiences Finneran summarizes JP Pow’s experience with MGI digital finishing technology by saying, “Our relationship with key clients has growth and is strengthened with the high quality output, improved job scheduling, more flexible project management, and greater customer satisfaction that comes from the MGI JETvarnish 3D Spot UV 2D coats and 3D texture effects.” “We’re honored to help contribute to the creative skillcraft of such a respected firm as JP Pow. For three generations they have helped publishers produce great books that get noticed, purchased and read,” says Kevin Abergel, MGI Vice President of Marketing & Sales. MGI’s JETvarnish 3D digital finishing product supports production printing applications to produce eye-catching, luxurious-feeling 3D foil and embossed textured effects. The JETvarnish 3D streamlines spot UV coating, embossed tactile coating and foiling through a fully digital process that requires no screens or dies and no minimum runs. MGI’s creative enhancement options help graphic artists and printers utilize their craft experience to offer dynamic new digital designs, features, and formats. Official Show Daily | PrintingNews.com GRAPH EXPO | September 13, 2015 | 51
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