SHOWDAILY Tuesday, September 15, 2015 GraphExpo.com McCormick Place | Chicago, IL | USA Co-located Show: Multi-platform campaign solutions span GRAPH EXPO 15 show floor To experience AR for yourself, download the Actable app in the Apple or Google Play Store and scan the poster in the picture above. See page 16 for more info. (continued on page 62) (continued on page 62) NEWS BRIEFS XPLOR presents “The Emergence of Omni-Channel Marketing: An Industry View and Perspective,” from 7:00-10:00 am in Room N426ab. CPP EXPO INNOVATIONS THEATER features “FOCUS: Branding & the Converting Process,” at 2:00 pm in Booth 4809. AccuData AccuData presents “Email Marketing Uncovered: How to Integrate Email into Your Direct Mail Mix,” at 12:30 pm in Room S405a. INTERNATIONAL DAY PROGRAM EXPO begins at 4:00 pm in Room N426ab, with Hal Hinderliter addressing “Value-Added Printing & Finishing for Improved Profitability.” A FREE PRESENTATION “Haptic Brain / Haptic Brand” will be presented in the show floor reception area at 1:00 pm. GRAPH EXPO 15: Soren Larsen, KBA North America PrintingNews.com/12113781 GRAPH EXPO 15: PrinterPresence, Tawnya Starr PrintingNews.com/12113797 GRAPH EXPO 15 Industrial Printing Pavilion PrintingNews.com/12066483 INSIDE DAY 3 PIA Virtual Classroom.................... 12 Epicomm Leading Indicators Program..........................................25 Exhibitor List................................. 30 Exhibitor Map.................................32 CPP EXPO Highlights....................40 X-Factor for In-Plants....................53 Print in Motion: Cross-Media Magic For print service providers looking to integrate their print and electronic media offerings to implement cross-media marketing campaigns, there is no better place to be than GRAPH EXPO 15. The annual industry event plays host to the full suite of technologies necessary to deliver multi-vehicle campaigns, including print, mobile, email, and Web, to deliver the right message at the right time to the consumer. Print has been, and remains, at the heart of these campaigns, but over the last several years personalized URLs (PURLS), personalized videos, variable data, and mobile technologies have Market Intelligence: Game-Changers Aat GRAPH EXPO and Beyond t GRAPH EXPO 15, the Show Daily queried Printing Industries of America President and CEO Michael Makin on key industry trends and challenges, and the game-changing technology attendees can expect to see at this year’s event. He also shared PIA’s strategies as the organization looks to educate its members on industry technological changes. Show Daily: What are some of the key trends and challenges facing your member companies right now? Michael Makin: The biggest challenge facing most printers right now is securing a steady all come to play increasing roles as well. Print Service Providers (PSPs) who can effectively and seamlessly tie all these channels together into a single campaign are the ones who will see the most success and growth today—and in the years to come. “Cross-media today is the integration of several platforms—both print and digital— using a variety of tactics to communicate brand messages,” says Shelley Sweeney, Xerox Vice President/General Manager, Service Bureau/Direct Mail Sectors. “The evolution of cross-media has made it important to create messages that reach consumers on a personalized level, as well as reach a wider audience in a streamlined fashion. Print still plays an effective role in the communications mix, as direct mail is 30 times more likely to deliver a response than email, and it accommodates the growing demand for more complex personalization. Cross-media may be changing, but print remains an effective component of the marketing mix.” “Cross-media is the ability to reach consumers across all media channels with consistent messages that are relevant to the individual recipient in terms of content, presentation, timeliness, and channel,” says Judy Berlin, XMPie Vice President, Marketing. “Cross-media is one of the best ways to reach customers, and coupled with personalization, it has the ability to engage with the customer and develop a lasting connection. Today, cross-media campaigns come in all shapes and sizes, but one key component is the integration of print.” The term “cross-media” is one that has seen quite a bit of confusion, debate, and change over its short lifespan. For today’s PSP, trying to nail down not only what the term means, but the solutions it encompasses, can be more than a little frustrating and confusing. “One of the things we think is really exciting is that the industry is moving past Michael Makin stream of work. With the fluctuations in the economy, many are reporting slowing workloads and reduced volumes. The drive for diversification also continues to dominate the industry as printers strive to become one-stop solution providers for their customers. Wide format, inkjet and mobile technologies top the list of ancillary offerings. Show Daily: What are some of the game-changing technologies GRAPH EXPO attendees can expect to see? Michael Makin: GRAPH EXPO remains the industry source to view exciting new technologies.
GraphExpo Show Daily September 15 2015
To see the actual publication please follow the link above