A Digital Publication that Helps Battle Cancer Print is a team player. It communicates of the Graphic Arts School of Utrecht. Winners were honored with the opportunity to participate in a traineeship to help make the Alpe d’Huzes magazine. During almost a whole week, they worked hard in the French mountains to get each magazine designed just-in-time. In total, the Alpe d’Huzes event raised nearly $12,746,370 for the fight against cancer. MITSUBISHI IS PRINT THE NEXT GENERATION OF CHEMISTRY-FREE CTP THE THERMAL DIGIPLATER - TDP 750E, 324II and 459II The clean, green choice for 2-up printing n In-line thermal head with patented fusing technolgy n No chemicals, no toner, no ink, no ribbon n High speed — 1200 dpi at 75 plates per hour n Ideal for 1-color and 2-color jobs n Easy-to-operate and cost effective to maintain n Dual function — Image both paper plates and film for screen or flexo Call (800) 925-3200 x 13268 for more information or visit our website, www.mitsubishiimaging.com. To find out more, visit us at www.mitsubishiimaging.com booth 631 at Graph Expo. ©2015 Mitsubishi Imaging (MPM), Inc. Code TDP1 information, builds awareness, and creates emotional connections. It works alone or in conjunction with digital media, but it’s no longer the superstar it once was. Despite its proven effectiveness and the many advantages it touts, print isn’t always the ideal solution to every communication challenge. The world is moving fast and digital media has become the rising star. So, marketers, communicators, and storytellers must embrace the channels most appropriate for the given moment. In December 2014, Xerox (Booth 613) received a sponsor request through one of its channel partners, Xtandit, to provide printed magazines during the Alpe d’Huzes. This is an event where volunteers cycle to the top of the mountain, Alpe d’Huez in France, to raise money for the fight against cancer. The mountain is widely recognized as being one of the main tracks in the Tour de France. In the Netherlands, this event is hugely popular as each year more than 6,000 participate. Alpe d’Huzes asked Xerox to sponsor a printed magazine helping to share the amazing sights and stories from the event. A new edition of the magazine would need to be printed for six consecutive days, with each consisting of 24 pages and a minimum of 6,000 copies per day. The challenge: each magazine would be created and edited in the evening following that day’s events, and would need to be printed and delivered to all recipients early the next morning—a real logistical challenge. After discussions with the organization and design, Xerox decided the most logical course of action was to go digital. Why go digital? The reason was very simple. During the Alpe d’Huzes event, there were naturally many who wanted to come out and show their support, but were unable to do so. This includes not only friends, family members, and supporters, but also the many men, women, and children suffering with cancer. It would have been impossible to share all the sights, sounds, and experiences from this incredible event efficiently, cost-effectively, and at scale through print media. But by partnering with Alpe d’Huzes, Xerox and Xtandit were able to leverage the boundless nature of digital media to create an incredibly engaging and interactive digital magazine. By using Xerox’s FreeFlow Digital Publisher solution, Xerox created a publication that was easily sharable and highly interactive, including integration with social media, timely video content, access to photo galleries, and links to online articles. FreeFlow Digital Publisher was the perfect tool to make everyone happy. Turning around six publications in six days is no small feat. Making it happen took careful planning by the design agency, Buro Toob. In the months leading up to the event, they created a contest for students Official Show Daily | PrintingNews.com GRAPH EXPO | September 15, 2015 | 21
GraphExpo Show Daily September 15 2015
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