PressOn Raises Profitability with HP Latex 3500 Printer With a reputation for creativity, ingenuity, and accountability for its work, PressOn was among the first businesses to invest in HP Latex Printing Technologies Indoor and outdoor digital print is attracting a larger share of advertising as print service providers offer next-day delivery for eye-catching campaigns across multiple applications and installation sites. PressOn recently expanded its production capacity with the HP (Booth 1202) Latex 3500 Printer to satisfy growing demand for its high-end retail applications for luxury brands and deliver higher-margin, next-day turnaround service. PressOn was among the first businesses to invest in HP Latex Printing Technologies. PressOn’s customers appreciate the next-day delivery and substrate versatility it offers, and their business has thrived since the HP Latex 3500 Printer installation, increasing production capacity while reducing labor and running costs. “We are always looking at what the market wants and how we can best meet that need,” says Andy Wilson, Director, PressOn. “With HP Latex printers, we have been able to approach customers and bid for work with the confidence that we can turn jobs around in a day, while satisfying multiple demands across applications. Customers have been willing to pay extra for that, and we have created a marketplace.” The quality and speed at which the HP Latex 3500 can reduce turnaround times, coupled with the application versatility, durability, and health and safety certifications of HP Latex Inks, win business. The heavy-duty rolls along with the 10 liter cartridges increase uptime and unattended capabilities of the printer, which makes it ideal for overnight printing. The HP Latex 3500’s new heavy-duty rolls along with the 10 liter cartridges increase uptime and unattended capabilities of the printer, which makes it ideal for overnight printing. “HP has implemented a host of features we wanted to see to maximize productivity and unattended production,” says Tristan Harrold, Production Manager at PressOn, who highlights the new LED Proofing Lights for visually assessing the job on-the-fly; the Printer Status Beacon to monitor printer status from across the factory floor; and the In-line Slitters to save sheeting-off time, reducing bottlenecks in finishing. Working with a client, PressOn produced 1500 sqm of printed vinyl graphics to cover the inside and outside walls, floors, and the ceiling of the Chocolate Adventure at Cadbury’s World Theme Park in Birmingham. HP Latex certifications were critical in satisfying two non-negotiable clauses: “We needed to ensure that all materials were fire retardant to class 0, and we were able to do that thanks to HP Latex Ink certification. Also, the graphics had to be durable for at least five years, so the permanence and scratch-resistance ratings from HP were critical.” Since acquiring the HP Latex 3500 Printer, PressOn has ramped up efforts to offer higher volume capabilities, while still matching the short turnaround times customers expect. “Creating the livery for 50 taxis used to be a big challenge. We have wrapped 1,275 vehicles in the last six weeks. This allows our customers to turnover more advertising revenue on fleet vehicles,” Wilson says. “In just four months the savings can be measured in thousands of pounds for just media waste savings alone. We can produce the same job on five 250m rolls that we would have previously produced with eight 135m rolls before. When we come to laminating, that’s 3m saved on each roll change, multiplied by the thousands of meters we print monthly. In addition, leaving the printer running overnight is a reality. Unattended production is now at 80 to 90% compared to 40% before. Labor costs are down and productivity is up.” “Our customers trust and recognize HP as our production partner, and there is no other printing manufacturer that can compete with that,” concludes Wilson. “With every new HP Latex Printer, our profitability has improved.” The Full Monty of Mailing & Fulfillment Technology Deliver—The Mailing & Fulfillment Center showcases an expansive array of products Aand services s the largest resource for any company involved in mailing & fulfillment, the show floor at GRAPH EXPO 15 lets attendees see firsthand the latest advancements integral to this sector: software, workflow, and design; addressing; variable; barcode; pURL; digital, offset, and hybrid printing; inkjet presses; postpress technology; finishing; consumables; marketing services; RFID; and 3D printing. Inside Deliver—The Mailing & Fulfillment Center, the pavilion dedicated to this process, attendees can peruse a selection of database, and mail certification software, designed to bring advanced automation and accuracy to the mailing operation. Modern mailing operations look to software to bring efficiency, automation, and integration to the mailing and fulfillment process. Software is a critical component, as automation discounts and regulations issued by the United States Post Office (USPS) (Booth 2057) are constantly being updated, and the right software offers tools to stay on top of any changes. AccuData Integrated Marketing (Booth 1958) is showcasing its suite of data-driven marketing solutions. The company looks to help companies achieve marketing success, through strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands. AccuZIP (Booth 1258) is highlighting its solutions to manage Contact Data Quality, Address Hygiene, USPS Postal Presorting and Compliance and Mail Tracking and Reporting. Look for its flagship product, AccuZIP6 5.0, which is Gold-Pave Certified for 100% of the available postal presorts and presort options offered by the USPS PAVE Department. Additional products and services include AccuMUV and AccuMUV48 for move-update compliance, AccuTRACE for IMB and QR Code Tracking, AccuZIP ToolKit for real-time address correction, CASS and NCOALink Cloud solutions, AccuMUVXtreme for CASS and NCOALink with ANKLink processing only, AccuGeoCoder, Palletization, Mail.dat, Manifest Mixed Weight Mailings, Bound Printed Matter presorts, Container Tags Module, and ACS Module. BCC Software (Booth 1849) is offering free to attendees an informational infographic that details the challenge of ensuring your customers’ mail pieces are being delivered to their cus- tomers (4% of all mail, or 6.7 billion pieces per year, are undeliverable as addressed). “Finding The Five Bottom Line Impacting Gems Hiding In Your Data” is a free resource guide to help maximize the ROI on your next data campaign using data you already have. BCC Software is spotlighting its postal solutions, which optimize postage costs and jobs for more efficient processing, as well as its data marketing services, tools that help build a solid foundation or communications, including data quality, list enhancement, and list rental. Transformations (Booth 2063) is the developer of Uluro, a comprehensive document production technology on the market for creating, producing, delivering, tracking, and protecting critical customer communications. The technology includes uCompose, GUI-based document design and data layout tool; Uluro Cloud, a complete multi-channel delivery suite; uPayments, a fully-integrated bill pay solution; uTrack, ADF, print and mail tracking software; Inventory Management; and uSecure SmartData, for secure mail-processing. The full roster of exhibitors in Deliver—The Mailing & Fulfillment Center are: AccuData Integrated Marketing, Inc. (Booth 1958), AccuZIP (Booth 1258), ACTEGA (Booth 1949), Adphos North America, Inc. (Booth 2252), Axode Corporation (Booth 1961), BCC Software (Booth 1849), CC1, Inc. (Booth 1861), Clear Image Technologies (Booth 1857), Document Strategy Media (Booth 2373), EMT International Inc. (Booth 1653), Eukalin Adhesive Corp. (Booth 1858), Firest Logic Solutions (Booth 2072), Flex Systems Inc. (Booth 2060), FP Mailing Systems (Booth 2052), Gunther International (Booth 1263), GEP-Global Ehret Processing - Germany/America (Booth 2370), Infinity Solutions Manufacturing (Booth 2054), KDX America, LLC (Booth 2260), Kern Inc. (Booth 1658), Kirk Rudy (Booth 2067), Lake Image Systems (Booth 2263), Longford International (Booth 1648), Magnets 4 Media (Booth 2055), Mailing Systems Technology (Booth 2372), MCS, Inc. (Booth 2248), Melissa Data (Booth 1862), Midwest Direct (Booth 2172), NPI (Booth 2256), Oxytech Systems, Inc. (Booth 1964), Postmatic Inc. (Booth 1852), Precision Finishing Systems (Booth 2151), Printware (Booth 1952), Relyco Sales Inc. (Booth 1955), Sensible Technologies (Booth 1662), SnailWorks (Booth 1963), Systems Technology (Booth 2051), Transformations (Booth 2063), Unicor Services Bureau Group (Printing & Bindery Services) (Booth 2270), United Business Mail (Booth 2154), United States Postal Service (Booth 2057), Videk, Inc. (Booth 1855), Videojet Technologies, Inc. (Booth 2048), Virtual Systems (Booth 1867), W+D North America (Booth 1253), Weko North America Inc. (Booth 1951), Whittier Mailing Products (Booth 1863), and Window Book, Inc. (Booth 2267). 24 September 15, 2015 | GRAPH EXPO Official Show Daily | PrintingNews.com
GraphExpo Show Daily September 15 2015
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