Action Mailers Turns to Ricoh to Expand Action Mailers is a leading direct marketing and mail production provider focused on the nonprofit segment. Established in 1972, the family-owned business has since grown into a major direct mail production facility in the Philadelphia area with over 150 employees. In recent years the company has been working with Ricoh (Booth 1231) to improve the operation’s flexibility and response times, using the InfoPrint 5000 MP to manage the printing of their array of black and white mailers. In the spring of 2015, Action Mailers sought to expand their business and decrease costs with the addition of a color inkjet solution. They needed a solution that would help them increase productivity and output capacity around color while decreasing project time and remaining competitive. The ideal solution for the company would complement their existing technology and offer a smooth and easy transition. Solution Action Mailers found the solution they needed from their existing production print provider, Ricoh. They selected Ricoh’s InfoPrint 5000 GP full color continuous feed inkjet system to complement their InfoPrint 5000 MP monochrome system due to its ability to leverage efficiencies, flexibility in accommodating their current mix of applications, and ability to help them expand. Action Mailers’ InfoPrint 5000 platform met and exceeded their expectations for lowering costs, increasing performance and delivering quality output to their customers, so it was an easy decision to continue with a complementary solution for color inkjet. Action Mailers was pleased with much more than Ricoh’s high-quality printing devices. Their continued investment in Ricoh products was driven in part by the existing partnership and Ricoh’s proven dedication to Action Mailers’ success. “Ricoh has always invested their time and effort to make our business successful, making them a reliable partner from the start,” said Bob Kolva, Director of Data and Imaging Operations, Action Mailers. “When we were evaluating the expansion to color inkjet and were presented with a strong solution from a tried-and-true Ricoh InfoPrint 5000 MP vendor, the right decision was clear. The InfoPrint 5000 GP perfectly complements our existing technology portfolio, and we’re excited to continue reaping the benefits of this investment.” Results Ricoh’s InfoPrint 5000 GP platform has enabled Action Mailers to increase their production print capacity and their overall productivity. The device offers them scalability and the ability to create higher-impact direct mail applications with full color. It supports a wide variety of ink types, file formats and paper stocks, as well as process and spot colors and International Color Consortium (ICC)-based color management. With the device’s PANTONE PLUS and G7 certification, Action Mailers has access to a wider range of colors in a consistent manner. To top it off, the InfoPrint 5000 has one of the longest-lasting printheads in the market, saving Action Mailers time and money on frequent replacement. Today, Action Mailers has the ability to quickly respond to customer changes and input and produce mailers for its customers in monochrome and full color, allowing them to expand, be responsive to customer’s needs, and stay competitive in the industry. As business keeps booming, the collaboration between Ricoh and Action Mailers will continue to keep pace. Official Show Daily | PrintingNews.com GRAPH EXPO | September 15, 2015 | 27
GraphExpo Show Daily September 15 2015
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