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GraphExpo Show Daily September 15 2015

Pitney Bowes Unveils AcceleJet Printing and Finishing System GRAPH EXPO 15 attendees turned out in throngs Sunday afternoon at the Pitney many businesses that already rely on our industry-leading inserting equipment.” AcceleJet produces full-color, personalized communications with two- to five-times greater throughput vis-à-vis existing monochrome, spot color, or full-color cut-sheet toner systems. It boasts a wide range of built-in finishing options that permit a greater number of jobs to be processed on a single platform. One of the most significant benefits of the system is greater speed and quality with dual print modes, resulting in increased productivity. This enables users to fine-tune production in a way that lets them meet the most rigorous color quality standards and service level agreements (SLAs). Another benefit is the greater throughput that spells maximized efficiency. Ingenious roll-to-cut sheet output incorporates a high-capacity, dual conveyor stacker for continuous operation. The system offers advanced output flexibility through integrated finishing. Cross perforation, linear perforation, automated job separation, and servo-controlled precision cutting are among its capabilities. The result is more eye-catching, higher-impact communications, featuring high-quality 1200 dpi perceived resolution, as well as enhanced user experience and uptime made possible through an array of features. They include an operator-friendly interactive touchscreen interface, easy access for routine maintenance, and industry-leading Pitney Bowes Global Client Care support services. The advent of AcceleJet means Pitney Bowes has the widest spectrum of inkjet format sizes in the industry. The company’s family of production printers includes the AcceleJet, IntelliJet 20, Intellijet 30 and IntelliJet 42. September 25-28, 2016 Orange County Convention Center - North Orlando, Florida www.GraphExpo.com Bowes exhibit (Booth 1239) as the company took the wraps off an assortment of innovative physical and digital solutions designed to enable businesses to offer commerce-driving, world-class precision and accuracy. Taking the spotlight in that session was the unveiling of the newly announced AcceleJet printing and finishing system, which was given its first demonstration by Jason Dies, the new President of Pitney Bowes Document Messaging Technologies. The company’s innovative roll to cut-sheet printing solution delivers a simple, affordable means of gaining high-quality color inkjet at a price point that doesn’t depart all that much from the prices of many monochrome alternatives. Occupying a space-saving footprint of just 25.3 feet end-to-end, the AcceleJet system provides one-up roll to dynamic perforation, to cut-sheet output through a high-quality, duplex color inkjet print engine fitting within cut-sheet workflows. Team AcceleJet with Pitney Bowes’ customer engagement software, services, and mail-finishing equipment, and mid-volume print and mail service providers have the centerpiece of an end-to-end White Paper Factory Solution. “A number of mid-volume mailers with cut-sheet workflows are looking for a cost-effective way to transition to inkjet,” Dies said. “Given our familiarity with these clients and our experience with production print in the complex transactional mail segment, we believe this is a space where we can add value.” Some of the largest mailers in the world depend on Pitney Bowes IntelliJet printing systems to generate billions of attention-getting color bills and statements annually, Dies added. “Our AcceleJet offering leverages everything we have learned from servicing these high-volume mailers and makes it available to a broader market segment, which includes Protecting and Perpetuating CPrint and Paper’s Prosperity orrecting those misconceptions regarding the environmental impact of print and paper is among the primary missions of the industry experts who appeared on Sunday afternoon’s panel entitled “Protecting and Preserving the Prosperity of Print and Paper” in the Printerverse Theater at GRAPH EXPO 15. Moderated by Print Media Centr’s intergalactic ambassador to the Printerverse Deborah Corn, the panel consisted of Joan Sahlgren, Spokeswoman for the Paper and Packaging Board (Booth 3770); Philippe (“Phil”) Riebel, President of Two Sides North America (Booth 3769); Martin J. Maloney, Executive Vice President, Printing Industries Alliance; and Robert Lindgren, President of Printing Industries Association Inc. of Southern California. Corn launched the panel discussion with a question about how average people can get involved in the effort to correct misconceptions about paper and print. “People shouldn’t feel bad or guilty about holding something in their hands that has value and meaning to their lives,” Sahlgren said. She added her organization’s campaign entitled “How Life Unfolds™,” that is, crossing platforms and generating social media buzz, highlights simple acts like children creating items from boxes, or people sharing a greeting card. Noting his group’s main goal is promoting the sustainability of print and paper, Riebel said Two Sides’ website and its GRAPH EXPO 15 trade show booth deliver a wealth of education and marketing tools. The organization also provides webinars, and challenges messages like “Save a Tree . . . Go Paperless” when it encounters them. “How to get involved? Join us,” Riebel said. “Without members we don’t exist. When we get large companies to change their messages about print and paper, that negative messaging reaches fewer consumers. Get engaged and join us.” Maloney noted the public should better recognize that lengthy statements, for instance, are better read on paper than on the screen. “Educational, pharmaceutical, and financial – there are a lot of areas where the Internet cannot outdo print,” he noted. At Choose Print, Lindgren said, an effort is underway to address the threat from people who argue paper is destroying the planet. “If you think paper is destroying the planet, then you must think Wheaties is as well, because it consumes wheat, like the paper industry is consuming trees. We are trying to reach marketing decision makers.” Corn next turned to the issue of the tone of the message. Specifically, she asked, how can groups advocate for print and paper without sounding defensive? Sahlgren said her organization seeks to be relentlessly positive, pointing out the positive feelings folks feel when removing a sticky note from the wall and checking a to-do item off their list. There is affirmation in that tactile experience, she said. Added Riebel: “Part of what we’re doing is defensive, but there are aspects of paper that are very positive, such as the impact of family-owned forests, which are critical to our communities.” Lindgren noted his organization is convinced the public must “get their minds around” the power of print, and what they can accomplish using print that they can’t accomplish in any other way. “That’s assertive,” he said. “It’s not defensive.” Official Show Daily | PrintingNews.com GRAPH EXPO | September 15, 2015 | 61


GraphExpo Show Daily September 15 2015
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