The Marketing Pavilion at GRAPH EXPO The Marketing Pavilion is designed to meet the needs of today’s marketers and papers recently conducted by the Sonoco Institute of Packaging Design and Graphics at Clemson University (in conjunction with FSEA) that provide conclusive evidence on the impact of high-visibility enhancements. Specific techniques to be discussed include foil and embossing—covering refractive stamping, multi-level embossing, ink over foil, and cold foil applications. Learn also about specialty UV coating processes and the use of decorative laser cutting with samples of creative uses of these processes presented. • Tuesday, Sept. 15, 10:30 am – Noon; Room S405a BIG IDEAS: Creative (& Profitable) Wide Format Applications (R41) Presented by Joe Gass of Heritage Printing & Graphics. Are you tired of being labeled as “just another” printing company? Struggling to distinguish your company from your competitor? Having a hard time creating additional revenue from existing clients? Having a hard time getting into targeted prospects to present your company capabilities? There is a whole new world out there for those who want to grow their business and become more valuable to their customers. With a wide array of wide and grand format printing and custom contour cutting technology available, there is ample opportunity for those who can think outside the box to offer creative solutions for their client’s event and venue signage, customer interior signage and custom wallpaper, storefront and point of purchase visual communications displays. • Tuesday, Sept. 15, 2:00 – 3:30 pm; Room S403a Business Strategy Reboot: The 3 Essential Steps (R42) Presented by Kate Dunn of InfoTrends. A 2014 InfoTrends Study, “Production Print Services in North America: Understanding Industry Transformation,” revealed the fastest growing companies rely LESS on revenue from offset printing and MORE on sales from value-added services to fuel their growth. They also focus more on sales and marketing than companies showing single digit growth or declining revenues. Step 1 in realizing your growth goals is figuring out where there is opportunity—and how to go after it. Far too many companies get hung up on the first step of their transition and realize their hoped for results. Jump-start your strategic planning process with this informative session that will deliver a three-step plan to help you join the ranks of companies growing annually by double digits. Media sponsors of the Marketing Pavilion are Graphic Design: USA, Printing News, and Print+Promo magazines. Special presentations inside The Printerverse are sponsored by the Print Media Centr. Expect the Unexpected Happy National “Girls Who Print” Day “With Avanti Slingshot we produced 74 estimates and orders in 3 days. We could never have done that in our old system.” Avanti Slingshot incorporates business intelligence, production planning, fulfillment, shipping and billing into one easy-to-use and easy-to-implement cloud-based print MIS platform. Visit us in Booth 654 More at avantisystems.com/unexpected15 1.800.482.2908 info@avantisystems.com Have a question? #AskAvanti | LIVE CASE STUDY marketing service providers, including creatives and print/media buyers. Visitors can discover providers of today’s hottest marketing-related services, software, and products who will also provide tips on how to make informed buying decisions that will increase the ROI of customer campaigns. They can see, explore, and “test drive” the newest marketing software, products, and services for print, web, and mobile. Also inside The Marketing Pavilion visitors will find: • New marketing tools and services • Periodicals, books, catalogs, directories, technical documentation, direct-mail, free-standing inserts, financial/transactional, stationery, packaging, labels, signage, and point-of-purchase Plan for today’s seminars A selection of seminars that are of particular interest to Marketing/Creative Services/ Media/PrintBuying Professionals. Today, consider these four: • Tuesday, Sept. 15, 8:30 – 10:00 am; Room S404bc MOBILE Marketing MAGIC: Developing Your Strategy & Metrics for Success (R36) Presented by Dr. John Leininger, professor of Graphic Communications at Clemson University. People are getting confused about the message when we argue QR codes are dead, or whether an embedded image is an effective to link for the consumer to the Internet. People are becoming more dependent on their smartphones and integrating them into every part of their life—and YOU have an opportunity to capitalize on this. Being successful with Mobile Media is all about the marketing strategy—whether using a QR code, a Digimarc, Clickable Paper, a Snap Tag, etc., you need a plan. We will explore best practices of using various applications to interact with Smartphones, and the marketing strategies required to create a successful marketing campaign. It’s not just WHAT you do that matters, but HOW you do it that determines success or failure. • Tuesday, Sept. 15, 10:30 am – Noon; Room S403b A-B-C’s of Print Enhancements: How to Deliver High Value & Rockin’ ROI (R39) Presented by Jeff Peterson of the Foil & Specialty Effects Association. Discover an educational experience on how high-visibility enhancements can create brand identity, shelf presence, and added value to all types of printed materials. This session will include vivid samples, case studies, and information on two specific white Print is always on the move. In dynamic markets, printers need to adapt to new conditions. This is manroland web systems’ focus: You, your business, and your future. We can show you new perspectives and integrated solutions having the entire value chain in mind. Our Digital Finishing Solutions: The flexible folding system – FormerLine. manroland web systems Inc., Lisle/IL. www.manroland-web.com Digital Finishing Solutions. Visit us at Graph Expo 2015 in Chicago Booth 1267 Official Show Daily | PrintingNews.com GRAPH EXPO | September 15, 2015 | 55
GraphExpo Show Daily September 15 2015
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