Blooming Color Invests in HP Indigo EPM Preflight Solution In the competitive Chicago printing this volume and the process associated with it, Blooming Color runs all of these jobs through EPM. The company uses EPM for Sears in a similar manner. Business cards and a vast array of other production materials for Sears’ massive commercial/B2B business are also automated via Enfocus Switch. On this side of its business, almost all digital print for Sears is done using the HP Indigo EPM Preflight Solution. “Automation is, again, crucial. Large volumes of digitally printed pieces are key to the employment benefit/discount programs Sears sells to large corporations,” Scott says. “We produce sales brochures, flyers, postcard mailings, marketing materials, and more for over 850 Sears sales personnel across the U.S., using the web-toprint representatives receive the materials directly at their homes or local offices. “We’ve done a couple of versioned jobs (for Sears),” Scott reports. “We’re really excited by Switch’s ability to interface with our—and our customers’—databases, to potentially move into personalized offerings.” Adds Scott: “HP is one of the big guns that knows what’s coming, and already figured out that Switch is essential to both wider and especially, deeper, penetration of the market. It is certainly a precious resource in Blooming Color’s treasure box.” EMPOWERING THE ENVELOPE AND PRINTED MAIL system we built. In most cases, the Sears Envelope Converting Inserting Inkjet Printing W rapping YOUR ENVELOPE AND PRINTED MAIL SOLUTIONS PARTNER Wrapping & Packaging Solutions W+D ENVELOPE INSERTERS Flexible and intelligent direct mail inserters with unique modular front of line 4-color inkjet printing that allows printing on the front and back seal ap of an unlled 6x9 envelope single pass. W+D ENVELOPE CONVERTING MACHINES Take control of your envelope supply chain quality, delivery and printed waste by converting envelopes in-house. W+D can provide you new and used W+D envelope converting machine solutions. W+D ENVELOPE INKJET PRINTING PRESSES The world’s fastest industrial 4-color envelope inkjet presses with multi-format feeder. W+D North America, Inc. 11300 West 80th St. Lenexa, KS 66214 USA Phone 913-227-3000 Email info@wdnorthamerica.com Website www.wdnorthamerica.com ©2015 W+D North America See us in booth 1253 at GE15 exclusive North Amrerican sales/service market, Blooming Color differentiates itself by working to produce the highest quality work, in the most efficient turnaround time possible, for its clients. The company implemented by Enfocus (Booth 444) to maximize its investment in its HP (Booth 1202) Indigo 7600 presses, and to continue streamlining and automating its workflow. Toward that end, the company adopted the HP Indigo EPM Preflight Solution from Enfocus. The turnkey solution combines Enfocus Switch, Enfocus PitStop Server, and the HP Indigo EPM Kit. This offering automatically preflights print-ready PDF files, and then routes them to EPM and non-EPM specific hot folders based on a set of rules. The hot folders, in turn, feed the HP Indigo DFE to insure that the PDF files print in the correct printing mode. Owner Brian Scott says that Blooming Color beta-tested the HP Indigo EPM Preflight Solution with its Indigo 7600 to make sure it would deliver a competitive advantage to his company, and was able to move into production with it shortly thereafter. The decision on whether to choose EPM for a job, Scott says, was really the only challenge the company had to face. “Initially, it all came down to personal preference,” he explains. “By adding the HP Indigo EPM Preflight capability to our Switch and PitStop Server, we can set parameters and allow the software to make the decision regarding what is best for each job automatically; so it is no longer a personal choice. We let the software do the scientific work.” Scott says that EPM printing on the Indigo is “better than four color printing on any other digital device. “It is substantially more efficient than the technology we were using,” he says. “It has given us a reliable, automated workflow that eliminates multiple touch points, thus saving time, reducing costs, and increasing profit.” Scott notes that, thanks to the HP Indigo EPM Preflight Solution from Enfocus, turnaround time and savings are “very impressive,” with 20 to 30 jobs a day produced using EPM. “We are working with our web-to-print clients to move them towards automation so that we won’t need to touch the jobs as much. This allows us to get those jobs onto our presses, and out the door much faster.” Technology in action Pharmaceutical giant Abbott Molecular/ Abbott Labs selected Blooming Color to print its very large training manuals for all the machines and products it manufactures. The manuals are produced in multiple languages, across multiple companies so they are extremely large runs, up to 40,000 sheets – with 1,000s of those pages displaying color images that depict customers and operators using the machines that Abbott Molecular/Abbott Labs builds. Because of Official Show Daily | PrintingNews.com GRAPH EXPO | September 15, 2015 | 23
GraphExpo Show Daily September 15 2015
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